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The Story of a Brand Show

Grovemade - When an Artist Builds a Brand...

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9147 Ratings

🗓️ 7 December 2020

⏱️ 38 minutes

🧾️ Download transcript

Summary

In the first part of this Feature, we interview Ken Tomita, Co-founder, and CEO of Grovemade. Grovemade manufactures and sells accessories for your home and office that are functional and minimalist.

Ken explains his unconventional story to get where he is today. He was in a prestigious architecture program for college and dropped out. The professor who helped him decide to drop out connected him with a great job making bamboo furniture and art.

He highlights his career and how he learned the ropes. By breaking the rules of a “traditional career path,” Ken created a life and a brand he’s proud of.

Throughout the conversation, Ken reiterates his interest in learning and evolving.

In Part 1, we hear about Ken’s career path, his big decision to leave college, and how the quest for learning shapes everything in his life.

 
Join us while Ramon Vela interviews Ken on The Story of a Brand and listen to him share the inside story of a brand.

For more on Grovemade, visit: https://grovemade.com/


 
This episode, and our entire podcast, is brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.
 
If you are looking back on this year wondering what went wrong, or what could have gone better, or you need to start putting together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency.


I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

 
*
 
This episode is also brought to you by MuteSix,  http://mutesix.com/storyofabrand

Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Attention Agency Studios.

0:08.0

This is not your average entrepreneur or e-commerce podcast.

0:11.8

And he's not your average host.

0:14.3

This is the story of a brand with your host, Ramon Vela.

0:21.3

I got thrown into something I didn't expect,

0:23.9

exposed to this lifestyle that, like you said,

0:27.0

it's kind of uncommon.

0:28.1

It's breaking all the rules, right?

0:30.9

It was breaking all my assumptions

0:32.4

of what my life ahead was going to be,

0:34.5

which was really just fitting into these boxes

0:36.8

of what you're supposed to do.

0:38.3

And you know what, my answer to that, how do you come back from that?

0:41.3

I never really did it.

0:43.3

Like ever since then, now that I was aware, that I was inspired, that you can just create your own life.

0:51.3

I just did it.

0:53.3

That's something that can happen if it's prioritized, I think.

0:59.0

And there's a lot of groundwork associated with that. Obviously, you can't have it all. But

1:06.0

the big thing was like realizing that you can.

1:12.9

That was the game changer.

1:23.4

Biggest Q4 we've seen for e-commerce.

1:26.0

By now, everyone should be thinking about Q4.

...

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