SENREVE - Timeless and Classic

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 4 December 2020

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the second part of this Feature, Coral Chung, Founder & CEO of SENREVE, continues the conversation by telling us how her bags are timeless and classic.

She puts a lot of thought into every bag she designs because she’s looking to make a classic icon in the fashion industry. She then talks about the versatility of their line of bags.

Coral talks about some of her proudest moments with Senreve. She would get texts from friends when they spotted an executive or businessperson with a Senreve bag, and the excitement kept her fueled.

Senreve recently launched a unique vegan collection of luxury handbags. This is just another way that they are adding functionality to their bags.

In part 2, we hear about the idea behind every design, little triumphs in the early days, and the eco-centric ideals of Senreve.

Join us while Ramon Vela interviews Coral on The Story of a Brand and listen to her share the inside story of a brand.

For more on SENREVE, visit: https://www.senreve.com/

Klaviyo - https://www.klaviyo.com/
Retention Science - RetentionScience.com/SOB

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.0	I think women love bags that become it bags and become classics, and they really don't go out of style.
0:30.7	If you look at history, you know, there are some just incredible bags that have been developed over time, whether it's the Birkin or
0:40.3	the Chanel Tote or the Louis Vuitton Neverfold.
0:45.3	There are a lot of examples of bags that are truly classics because they were really
0:51.3	well thought out and executed and it doesn't fade over time.
0:55.5	In fact, it increases in value over time
0:58.0	because the design is so classic and iconic.
1:01.5	And that's really a huge part of San Rev,
1:06.5	really thinking through this idea of how do we create something that is this new classic icon?
1:17.1	And how are we able to combine this new mindset of injecting versatility and all of these interesting features that women love, whether it's a zipper for
1:29.4	security or feet at the bottom or organization with pockets on the interior of the bag.
1:35.3	How do we combine that with the aesthetic and the visual impact of wow, when someone sees
1:42.6	it, they recognize that this is a SunRev bag and this is a conversation
1:47.4	starter and this is something that will last for a long time with them and will be relevant
1:52.8	in their life for a really long time.
1:58.3	Biggest Q4 we've seen for e-commerce. By now, everyone should be thinking about Q4. It's the biggest
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	...

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