Goodr - The 5 Year Overnight Success

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 28 March 2020

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

For Stephen Lease, co founder of Goodr, becoming a serious runner meant wearing the usual running outfit. However, the outfit simply wasn't fashionable for him or fit his personality. So he and his co-founders asked themselves a question: why couldn't they build a running company based on Fun and Fashion. They did and what eventually developed became the premium sunglasses brand that we now know as Goodr.

In Part 1 of this episode, Stephen discusses Why Goodr is built on the Four F's, Why they are a 5-year overnight success, Stephen's 6 learning experiences, 2 ways to foster entrepreneurship in Children, Why being a founder is not for everyone, Recounting Stephen's Awakening, 5 things people want from sunglasses, Why they didn't raise prices during the Trump Tariffs, 3 things that convince Stephen that Goodr was going to work, Why most entrepreneurs work for free in the early days, Why he still shadows other Founders, Stephen's advice to college graduates, and You should go to college, and so much more.

Join us while Ramon Vela interview Stephen in Part 1 of this episode and listen to him share the inside story of a brand.

For more on Goodr visit: https://goodr.com/

Gorgias - Gorgias.link/story
Fenix Commerce - https://www.fenixcommerce.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.4	I went to going to run one day, and I looked in the mirror,
0:24.3	and I looked like the biggest tool in the world.
0:27.0	And it's just like compression everything.
0:29.9	Like fucking lame-ass, dry fit hat, like the sunglasses,
0:34.3	make me feel like I was on a SWAT team.
0:35.9	And if you knew me, I'm into fashion.
0:38.5	And it was like shocking because it was like,
0:40.6	I wore that because that's what runners wear, right?
0:43.6	And I called Ben,
0:44.4	I was like,
0:44.7	hit rock bottom today, bro.
0:46.4	And so we're joking about it.
0:48.3	And I refer to that moment as the awakening
0:49.7	because I got rid of everything
0:51.5	and just went to running super minimal,
0:53.1	like taintops, like trucker
0:55.4	hat, like gas station, wayfar sunglasses.
0:57.7	And I tell that story because, like, that was the seed of Gooder.
1:01.8	And we were talking on, when you do long runs every Saturday, you're running four, five, six
1:05.9	hours, you talk about anything you can to pass the time.
	...

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