Slumberkins - Why Emotional Wellness Starts Early

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 26 March 2020

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

In part 2 of this Founder Feature, Callie Christensen and Kelly Oriard, Co-Founders and Co-CEOs of Slumberkins continue sharing the inside story of their brand that promotes early emotional learning, helping people raise strong, caring, & confident children.

In Part 2 of this episode, Callie and Kelly discuss The emotional rollercoaster of being on Shark Tank, Why Shark Tank was their first investor pitch, How they developed a tidal wave of customers, How being approachable, authentic and real is part of their success, How consumer's desire to understand mental health has helped their brand, How each of their characters has a storyline that helps a child's emotional well being, Why their not just another DTC with a product, How they became co-producers with the Jim Henson Company, Why they're a mission with a business, and so much more.

Join us while Ramon Vela interview Callie and Kelly in Part 2 of this episode and listen to them share the inside story of a brand.

For more on Slumberkins visit: https://slumberkins.com/

MarketerHire - https://marketerhire.com/ (code: SOB)
Enquire Labs - https://www.enquirelabs.com/commercefocused
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.6	Yeah, it was very, very nerve-wracking, an emotional rollercoaster for sure.
0:27.9	Even filling out the application for going on Chart Tank was very intense.
0:33.9	It's like 150-page application, asking questions that we didn't quite have answers
0:38.8	to yet because we were so early. So there was a lot of research learning happening, even just
0:44.7	filling out the application. But then, you know, getting the opportunity to go there was amazing
0:52.1	and a huge dream of ours.
0:55.0	But again, I remember being in the hotel the night before we were filming and I looked at
1:00.2	Kaylee and I said, why are we doing this?
1:02.7	Why did we choose to do this?
1:04.3	It's so scary.
1:05.8	I don't want to do it.
1:06.8	Yeah, I was having the same thought.
1:10.0	Oh, God. Talk about imposter syndrome.
1:12.5	I mean, we didn't know how to raise money.
1:15.0	We didn't know what the difference between an angel investor or venture capitalist really
1:19.4	was at that time.
1:20.4	We had bootstrap the company completely up until, I mean, even after Shark Tank.
1:27.0	And so we just, you know, the world of investment was so over our heads as that you can't hear it.
1:33.3	And then we were going to go, that was literally our first pitch was on Dark Tank in front of the whole country.
	...

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