Goodr - Fun, Fashionable, Functional, and Fordable

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 31 March 2020

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Part 2 of this Founder Feature, Stephen Lease, co-founder of Goodr, continues sharing the inside story of a fun, fashionable, and functional sunglasses brand that everyone can afford.

In Part 2 of this episode, Stephen discusses What is Goodr Stock, Why people need to be de-programmed when joining Goodr, Advice to Entrepreneurs, Why you shouldn't quit your day job, Why if the numbers don't work, nothing will, Why you should assume that you're going to Pivot, The Goodr Moat, Why you don't need to be liked but you do need to be authentic, Why Goodr has their own operating system, The 3 things each should be doing in 2020, and The 2020 vision of Goodr, and so much more.

Join us while Ramon Vela interview Stephen in Part 2 of this episode and listen to him share the inside story of a brand.

For more on Goodr visit: https://goodr.com/

Gorgias - Gorgias.link/story
Fenix Commerce - https://www.fenixcommerce.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.4	Internally, you know, our two core values are fun and authenticity, and so we don't need to be liked,
0:27.2	but we need to be authentic.
0:28.5	And that's real.
0:30.1	There's a Bray Brown quote that's, if the goal is being authentic people don't like you,
0:34.5	it's okay.
0:35.3	If the goal of being liked, people don't like you, you're fucked.
0:41.9	I think she says you're in trouble um we don't need to be like but we need to be authentic and so that's that is also real because the bigger you get you want to pull back and you're
0:46.8	like oh should we call it whiskey shots with satan it's like hey would we have done that three years
0:50.2	ago like we should do that and because it's really easy to get conservative, the bigger you
0:54.4	get. And we really try and force ourselves to like stay true to who we are. And that leads out
1:00.5	in the building. We really preach authenticity. We have behaviors to speak to authenticity. And it's,
1:05.7	it's, it's, it's really important to us. Hey, you. Yeah, you. You work so hard to acquire customers, but what are you doing to keep
1:17.5	them happy? Now, I'm shocked by how many e-commerce stores don't have a help desk, let alone one
1:24.0	built specifically for e-commerce. So let me introduce you to Gorgeous, which is the number one rated help desk for e-commerce
1:31.1	and sets up with Shopify and dozens of other apps right out of the box.
1:36.9	So not only can they help you give better, faster, and more accurate resolutions,
1:42.0	they can even help you increase revenues.
1:43.9	So visit Gorgeous.link forward slash service. and more accurate resolutions, they can even help you increase revenues.
1:45.6	So visit gorgias. Dot link forward slash story.
1:49.3	Again, that's gorgeous spelled G-O-R-G-I-A-S dot link forward slash story.
	...

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