Rare Circles - Turn Community Engagement into Revenue
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 25 April 2023
⏱️ 51 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Ethan says, "Truthfully, any space can, because what we're talking about when we think about a community-based brand, we're really thinking about a set of values, right? A set of interests that people have been, may be into. They could be into cars, they could be into fitness, they could be into renovation. There's people that are passionate about it and want to talk about it. And so I would say it can be done in every single space. There are spaces where it's a more natural fit, but it can be done any where."
Today, we interview Ethan Song, Founder & CEO of RareCircles. RareCircles is a membership and experiential loyalty platform, powering the world's best communities.
We discussed:
* What he's grateful for
* His previous brand, Frank & Oak, and how it informed his new venture
* What worked in the early days of Frank & Oak around community?
* The challenges of building community and why more brands aren't doing so
* What is the easiest way to build communities
* A walk through the RareCircles platform and what it does
* Who do they work and how to onboard?
* Why building a community can fit with any sector and brand
* And more…
Join Ramon Vela and Ethan Song as we break down the inside story of RareCircles on The Story of a Brand.
For more on RareCircles, visit: https://www.rarecircles.com/
Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.
*
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Transcript
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| 0:00.0 | Building community is not an easy thing. |
| 0:02.0 | Ask most people, most entrepreneurs, they'll probably say that they believe community is important. |
| 0:07.0 | But then how do you go about doing it? |
| 0:09.0 | I think is challenging and it's not something that is straightforward. |
| 0:12.0 | I think that sending emails is straightforward. |
| 0:15.0 | And so I think it's something I can understand. |
| 0:17.0 | So I would say that's part of it. |
| 0:18.0 | I think it's just lack of knowledge or being intimidated by it. |
| 0:26.1 | I also find that there are certain areas where a community building is more natural. |
| 0:31.0 | Let's say the CPG space because everyone's passionate about food and wants to talk about food or the beauty space where people are sharing like makeup tips or different ways that they're using |
| 0:36.0 | products. |
| 0:36.6 | And so I do think there are certain areas where there's a natural fit for community-based |
| 0:41.3 | brands. |
| 0:42.3 | But truthfully, any space can because what we're talking about? |
| 0:47.1 | When we think about a community-based brand, we're really thinking about a set of values, |
| 0:52.3 | a set of interests that people may be into and so if you go |
| 0:56.5 | on Reddit or if you go on Facebook, any subset of people, you could build a product around that. |
| 1:03.0 | That's the way I think about it, right? They could be into cars. They could be into fitness. |
| 1:06.9 | They could be into renovation. There's people that are passionate about it and want to talk about it. |
| 1:11.1 | And so I would say, just to answer your question, I think it can be done in every single space. |
| 1:15.4 | There are spaces where it's more a natural fit, but it can be done everywhere. |
| 1:35.7 | This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products. |
... |
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