Stop doubling down on those discounts and talk about instead special offers or added value.

Stop saying that we are the best.

You are self-proclaiming triggers in their head of superiority.

Use more and more of our clients love us because.

And never bash your competitors, even if the client across from you starts doing it,

revert back to your own brand and say something like the reason more and more people

love this team is and so on and so forth.

Welcome to the Waste No Day podcast, a podcast specifically for and about the home services industry as it relates to plumbing, heating, air conditioning, and electrical.

More than a podcast, Waste No Day is a credo, a determination, a mindset.

It is a never-ending discipline.

It is a refuse to lose pursuit. It is a wake-up call

every morning to waste no day. Now here's your host, Brian Burton and Nate Minnick.

Hey, welcome to another episode of the Waste No Day podcast.

Your host, Nate and Brian, hanging out with you again.

Looking forward to a great show today.

We are talking about words that can make all the difference in your presentation and beyond.

We're going to have quite a few of them today, and we're excited to get to all these, and I'm guessing if you're like me or most people, some of these are just naturally

slipping into your presentation, and they could be doing way more harm than you're even aware of.

We're going to have some good content to talk about, and we are going to get to that in just a

moment. But before we do, take a little bit of time to talk about it ourselves. Before we get to that in just a moment but before we do take a little bit of time to

talk about it ourselves before we get to that let's start off with a quote when the brain

perceives a threat it prioritizes survival over rational thinking dr john medina okay it's an

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