The 7 Unwritten Rules of Real Estate Marketing | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 10 July 2023

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

Did you know that there are rules of real estate marketing? By that, I mean there is a set of principles by which marketing works to achieve its intended effect, and if you understand and follow these principles, you’re almost certain to get what you want (more leads). And if you don’t follow them? Well, I guess you could just call that experimenting. In this episode of This Week in Marketing, Jason Pantana is going to shine a light on the seven unwritten rules of real estate marketing, because once you understand them, they’re a lot easier to follow. And it’s important to keep in mind that these are the rules of REAL ESTATE marketing – not just any old type of marketing. They’re not quite the same. So, if you’re in this industry, this is a set of rules you should be living by. In this episode, Jason discusses… 0:00 – The rules of real estate marketing 2:00 – What is the purpose of marketing? 5:00 – Three lead-generating offers 8:48 – Multichannel Magic 10:23 – No secret agents 12:48 – Metrics to pay attention to 15:42 – Relationships 18:00 – Social proof 20:40 – What do you sell? You know the rules. Now gain the skills: -MarketingPRO: Cracking the Social Code https://www.tomferry.com/marketingpro/ -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to working your social media https://www.tomferry.com/agent-tools/socialmedia-simplified-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

Transcript

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0:00.0	Unlock the unwritten rules of real estate marketing
0:06.8	Marketing is a never-ending race. It's lap after lap after lap because the minute you break,
0:11.9	you lose your momentum. The minute you stop and pull off the track, you lose what you're
0:15.6	growing in terms of your brand, your affinity. The consideration customers have for choosing
0:20.0	to work with you. Marketing is a race that never ends, but the challenge is it works better for
0:25.6	some than others. Why? Well, when you peel back the layers of the onion, and you look closely
0:31.2	in terms of what are the underpinning governing laws and principles of not just marketing,
0:36.2	but real estate marketing, then you start to get answers about why does it work better for some
0:41.0	than others. So today, we peel back the layers of the onion. We talk about the unwritten rules,
0:47.6	the underpinnings, some are psychological, some are tactical. What makes real estate marketing
0:52.4	work the way it does because let's be candid. Real estate is a little bit different than other
0:56.4	businesses. I have met lots of marketers who work for agencies and they get into real estate
1:01.2	marketing and they don't quite understand how the business works, but it's unique because real
1:06.1	estate is a local business, but it's also a personal brand style business because people are choosing
1:11.8	to work with you, the individual. So when you market a real estate business, in a way, you're
1:16.4	marketing a local personal brand together, which makes it unique. So today's video is about
1:21.4	cracking the code to give you the knowledge so you can wield marketing to bring about the
1:26.0	results you've always wanted in your business. Welcome to this weekend marketing. My name is Jason
1:30.0	Santana. I'm your host and I'm so glad you're here. If you're new to the channel, please make sure
1:34.4	to tap that big red subscribe button and there's a bell icon right next to it that if you tap it,
1:39.6	you'll enable notifications. So whenever new videos just like this get published, you're the first
1:44.5	to know about it. And therefore, the first to act upon everything you learn in today's video
	...

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