FORVR Mood - Creating Positive Moods Through Scents and Stories

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 27 November 2024

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today’s episode of The Story of a Brand Show! Today, I interviewed Denis Asamoah, the dynamic co-founder behind FORVR Mood.

Denis takes us behind the scenes of building a lifestyle brand with purpose, heart, and innovation. Denis shares his journey of grit, resilience, and creative problem-solving in the entrepreneurial world, from collaborating with his wife, Jackie Aina, to scaling the business from candles to fine fragrances.

Here are some highlights from our conversation:

* From Idea to Execution in 3 Months: How FORVR Mood launched during the pandemic with rapid success.

* Lessons in Growth: The challenges of scaling operations and learning from mistakes with inventory and logistics.

* The Power of Alignment: Why authenticity and purpose drive lasting customer connections.

* Mindful Leadership: How Denis incorporates mindfulness to navigate the ups and downs of entrepreneurship.

* Building a Community: The role of the Self Care Club and giving back to the FORVR Mood family.

Join me, Ramon Vela, in listening to this inspiring episode as Denis shares the lessons, challenges, and wins behind FORVR Mood’s success. 🎧

For more on FORVR Mood, visit: https://forvrmood.com/

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Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.

SARAL - The Influencer OS for Brands: https://storybrandoffer.com/

SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above.

Transcript

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0:00.0	You learn faster by pain.
0:02.0	You learn, you actually learn quicker.
0:04.0	And I generally believe that.
0:05.1	I think if I didn't go through what I went through, I wouldn't be where I am.
0:09.7	I don't think I would have fought through the things and now approach things the way I do.
0:15.4	If I didn't go through what I went through.
0:16.8	So in hindsight, there's pros and cons in both ways.
0:28.8	Yeah. So in hindsight, there's pros and cons in both ways. Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand.
0:34.1	Like always, we have an amazing brand and founder that we're going to feature on today's show.
0:38.6	But before we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year.
0:44.8	And they are facing unprecedented challenges from changing consumer behavior, inflation, electioneer anxiety, the cost of capital, and more.
0:55.0	However, finding an experienced knowledgeable advisor shouldn't be challenging.
1:00.0	And that's why I'm personally recommending that you reach out to Compass Rose Ventures,
1:06.0	whether you're looking for help positioning your brand and messaging,
1:10.0	diversifying your marketing portfolio,
1:12.9	preparing for retail expansion,
1:15.0	or fine-tuning your existing retail strategy,
1:17.9	or maybe preparing your brand and financials for investors or acquisition.
1:23.5	Simply visit compassroseventures.com.
1:31.5	That's compassroseventures.com to learn more.
1:34.7	Now, without further ado, let's get to the main event.
1:41.7	Let me introduce you to Dennis Asamwa, who is co-founder and CEO of Forever Mode.
	...

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