Elvie - From Pelvic Health to Wearable Freedom: A Story of Impact

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 27 November 2024

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On this episode of The Story of a Brand Show, I speak with Tania Boler, Founder and President of Elvie, a company transforming women's health through radical, female-first technology.

Tania shared her inspiring journey, from working in global health nonprofits to founding a company tackling taboo topics in women’s health with innovative, beautifully designed products.

We explored her path to disrupting entrenched norms, the importance of creating products that truly solve problems, and the challenges of leading in a traditionally male-dominated industry. Tania’s story is filled with resilience, purpose, and the drive to empower women globally.

Here are some key takeaways from our conversation:

* Tania’s journey from nonprofit work to launching Elvie inspired by her passion for solving overlooked women’s health issues.

* How Elvie revolutionized the breast pump market with discreet, wearable designs, giving women more freedom and choice.

* The role of addressing taboos in women’s health and making these conversations more mainstream.

* Tania’s lessons on raising capital, building a business, and knowing when to step back as CEO.

* Insights into Elvie’s innovative product development process, grounded in listening to real women’s needs.

Join me, Ramon Vela, for this insightful episode as Tania Boler shares how Elvie empowers women through technology and changing lives. You don’t want to miss this one!

For more on Elvie, visit: https://www.elvie.com/

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Today’s Sponsors:

Compass Rose Ventures- Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.

Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

Transcript

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0:00.0	you can get so distracted by time-sucking activities before you launch your product.
0:04.9	Even just going to having coffee all the time with other entrepreneurs, yes, it's fun to do,
0:08.4	but you need to just get that product right and buy the product right.
0:12.1	The key thing, which again is simple, but I see so many companies fail,
0:17.3	is you have to solve a real problem for your user, right?
0:21.5	And so that's how we've always gone about designing all our products.
0:24.8	What is the problem that women want to solve?
0:27.1	And how can we do that according to design tenants,
0:30.9	which is always what is the most accurate and convenient way?
0:44.6	I'm going to... and convenient way. Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand.
0:49.9	Like always, we have an amazing guest in brand that we're going to feature on today's show.
0:54.3	But before we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year.
1:01.0	And they are facing unprecedented challenges from changing consumer behavior, inflation, electioneer anxiety, the cost of capital, and more.
1:13.6	However, finding an experienced knowledgeable advisor shouldn't be challenging. And that's why I'm personally recommending that you reach out
1:20.1	to Compass Rose Ventures, whether you're looking for help positioning your brand and messaging,
1:25.7	diversifying your marketing portfolio, preparing for
1:29.3	retail expansion, or fine-tuning your existing retail strategy, or maybe preparing your brand
1:35.5	and financials for investors or acquisition. Simply visit compassroseventures.com. That's compassroseventures.com to learn more.
1:47.6	Now, without further ado, let's get to the main event.
1:49.9	I have with me, Tanya Ballard, who is the founder and president of Elvie.
1:56.8	Welcome to the show.
1:58.3	Thank you, Ramon.
	...

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