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The Story of a Brand Show

FORLOH - Perfect Combination of Tech and Outdoor Apparel

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9147 Ratings

🗓️ 17 December 2020

⏱️ 40 minutes

🧾️ Download transcript

Summary

In the second part of this Feature, James Dodkin, VP of Marketing of FORLOH, which stands for “For Love of Hunting.” FORLOH is a premium hunting apparel brand that utilizes the latest technology to give its customers the best hunting experience possible. 

 
Dodkin mentions the numerous amounts of technology that goes into creating FORLOH. 
 
For example, the technology that comes from “the automotive industry” like GM for their resistant knee pads or how the “Tri-Star certified NASA technology” inspires the fabric's complex insulation system. 
 
In Part 1, James delves into the details of FORLOH; Discussing tech and how it impacts the product; Using the “Outdoor Perspective” when designing; The importance of researching for your market; Talking about brand perspective; The future of FORLOH and the future of hunters. 

 ; and more. 

Join us while Ramon Vela interviews James for The Story of a Brand, and listen to them share the inside story.

For more on Forloh, visit: https://forloh.com/


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This episode and our entire podcast are brought to you by ATTN Agency.  ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This episode is also brought to you by Klaviyo - https://www.klaviyo.com/

Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Attention Agency Studios.

0:07.0

This is not your average entrepreneur or e-commerce podcast.

0:12.0

And he's not your average host.

0:14.0

This is the story of a brand with your host, Ramon Vela.

0:19.0

What's interesting, Ramon Vela.

0:28.7

What's interesting, Ramon, this year has led to, and I've seen it here in Montana,

0:33.1

a huge influx of people from outside of Montana moving to Montana, people from California, metropolitan areas in Texas, Illinois, New York.

0:38.3

People are not abandoning cities, but they are rethinking quality of life and the things that are important to them.

0:47.3

And many people are moving into more rural areas.

0:51.3

Well, what does that mean? That means that people are going to recreate.

0:55.8

And that in itself is a growing market by sheer fact that these people coming into the rural

1:01.3

areas, they're just growing the pie. And if we can get a slice of that pie, that's great.

1:07.6

We want to grow that, we want to grow that audience and introduce these folk to the

1:14.5

issues that are important to people who have, by myself, who have lived here in rural areas,

1:20.2

particularly Montana for 20 years or longer.

1:26.4

What do fast-growing direct-to-consumer brands like Brook Lennon, Chubbies, and Hint have in common?

1:32.4

They all grow with Clavio.

1:35.0

Clavio is the ultimate marketing platform for e-commerce brands.

1:38.2

It gives you everything you need to send memorable, branded emails, text messages, and more,

1:43.6

so you can build strong relationships

1:45.4

that keep your customers coming back. And smart targeting is Clavio's superpower. It's built

1:51.2

for creating ultra-specific audience segments using unlimited data from your e-commerce store and

...

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