FORLOH - Apparel for the Modern Outdoorsmen & Women

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9 • 147 Ratings

🗓️ 17 December 2020

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, we interview James Dodkin, VP of Marketing of FORLOH, which stands for “For Love of Hunting.”

FORLOH was created for adventurous spirits who enjoy taking a moment to be completely involved in nature. For those who love to take a step back from the “Get Up and Go” mentality of supermarkets, hunting provides an alternative solution to the harm of cattle farming while providing the sense of self that comes with understanding exactly where your food is coming from.

Not only does FORLOH empathize and support this sense of self, but it provides the quality tech and apparel for those who not only love to eat locally but shop locally as all of FORLOH manufacturing takes place right here in the United States.

FORLOH continuously works to break boundaries in both the hunting and apparel industries.

In Part 1, we hear about FORLOH and what it is; Discussing potential controversies and connotations; Best ways to market a brand with a polarized idea; Discussing the pros and cons of having a polarized idea; Talking about popular culture and trends in food; Finding your focus group; What it means to manufacture in the US; and more.

Join us while Ramon Vela interviews James for The Story of a Brand, and listen to them share the inside story.

For more on Forloh, visit: https://forloh.com/

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This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

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This episode is also brought to you by Klaviyo - https://www.klaviyo.com/

Transcript

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0:00.0	Recorded at Attention Agency Studios. This is not your average entrepreneur or e-commerce
0:10.7	podcast. And he's not your average host. This is the story of a brand with your host Ramon Vela.
0:21.3	People are really making a conscious effort to understand where their food comes from
0:25.9	is an absolutely huge movement.
0:28.6	And hunting can absolutely facilitate that, knowing that the animal was harvested ethically,
0:36.2	quickly, and that you yourself process that with recipes in mind
0:42.3	so that you're potentially butchering the animal or field dressing the animal by taking the back straps off
0:49.3	or you're leaving them on so you can have a porterhouse or a tomahawk steak.
0:53.3	Like doing that 10 minutes after the harvest, knowing having a plan,
0:58.0	now that's what knowing where your food comes from.
1:04.0	What do fast growing direct to consumer brands like Brook Lennon, Chubbies, and Hint have in common?
1:09.0	They all grow with Clavio.
1:12.4	Clavio is the ultimate marketing platform for e-commerce brands. It gives you everything you need
1:17.3	to send memorable, branded emails, text messages, and more so you can build strong relationships
1:22.7	that keep your customers coming back. And smart targeting is Clavio's superpower. It's built for creating
1:29.3	ultra-specific audience segments using unlimited data from your e-commerce store and marketing stack.
1:35.0	That way, you can make sure that the right message reaches the right person at the right time.
1:40.6	Plus, Clavio gives you all the tools to create your ideal customer experience with flexible
1:46.0	automations, predictive analytics, and more.
1:49.0	And that's why it's trusted by more than 40,000 brands like Compare Beauty, Huckleberry,
1:54.0	and Living Proof.
1:55.3	Curious about how Clavio can help your brand grow, visit Clavio.com to schedule a demo with an expert today. Again, that's clavio.com,
	...

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