Drink Simple - Maple Water, Pure and Simple

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9 • 147 Ratings

🗓️ 15 December 2020

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this second part of this Feature, Kate Weiler, Co-Founder of Drink Simple, continues to break down the journey of creating Drink Simple.

From Drink Simple, co-founder Kate Weiler tells us about her health and nutrition passions while also discussing the growing pains of starting a new company in an already crowded market.

From finding the maple farmers to finding the right distributors, Kate shares her own experience in the food and beverage industry, especially as a first-time founder learning on the job.

Despite what hardship may come her way, Kate has successfully found a way to create the nutritious maple water as a fully sustainable drink. With different flavors such as grapefruit, raspberry lemon, and many more to come, maple water proves to be the next coconut water.

In Part 2, Kate discusses The specifics in obtaining press; Talking about the “This might work” moment; Discussing distributors; Appealing to the mainstream consumer; Going through the different types of flavors; Tapping into your consumer market and using both positive and negative feedback; and much more.

Join us while Ramon Vela interviews Kate for The Story of a Brand, and listen to her share the inside story.

For more on Drink Simple, visit: https://drinksimple.com/

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This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

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This episode is also brought to you by CartText - https://carttext.com/

Transcript

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0:00.0	Recorded at Attention Agency Studios.
0:08.2	This is not your average entrepreneur or e-commerce podcast.
0:11.8	And he's not your average host.
0:14.3	This is the story of a brand with your host, Ramon Vela.
0:21.4	There's like 0.1% that might be a unicorn,
0:24.3	and it might take a couple of years,
0:25.7	and they end up selling.
0:27.1	But the majority, it is a long haul, and it's a grind.
0:32.3	And we were talking about this earlier.
0:33.5	It can be very lonely.
0:34.5	Even if you have a co-founder,
0:35.8	it can be extremely lonely, extremely if you have a co-founder, it can be extremely lonely, extremely
0:38.6	challenging. Forming friendships with other entrepreneurs who are going through the same thing
0:44.0	has been key. Even with my co-founder and I, we are always very aligned in our vision and
0:53.8	we're usually feeling very much the same way
0:56.3	about certain things but it's always good to be able to even talk to other food or people
1:02.7	in the industry that are other entrepreneurs that can understand what you're going through so
1:06.7	you don't feel so alone in some of those struggles.
1:13.9	Hey, are you interested in improving your abandoned cart recovery rates?
1:18.6	Well, let me tell you about cart text.
1:22.0	Cart text is powered by real people, not bots, not AI, real people.
1:28.5	Cart text will contact and engage with your customers in real time to make the sales that you missed.
	...

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