Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

So one of the most impactful books I've ever read is the one thing by Gary Keller.

I'm curious if you've read it or not.

You'll have to send me a message on Instagram and let me know at the boutique

or AJ Alderson.

But I love this book because when it comes to you being the CEO of your business

and the CEO of your life and getting the most done and getting the most out of every day, it just challenges you with the way to get more done is by answering this one simple

question every day.

When you look at your mounting to-do list and you look at all the things that are before

you, everything comes down to this one question.

And the question is, what is the one thing I could do today to make everything else

on my list easier or unnecessary? Ooh, it kind of hits you, right? What's the one thing on my list

that would make everything else easier or unnecessary? And it helps us prioritize real quick

what's important. And so after I read this book, it's really around the time that I created the four-part to-do list and a lot of the productivity tools that we have here at the hub, like the boutique boss planner, and again, that four-part to-do list and just some of our own strategies around being a CEO versus an entrepreneur. And the way I interpreted this question for myself and maybe you will too is, okay, when I'm looking at this to-do list, I first have to decide what's rocks and what's sand.

And you've maybe heard that entire analogy, and I won't go into it.

It's longer than five minutes.

But essentially, of my to-do list, what's the 20% of my list that's going to hone 80% of the results?

What are the big rocks,

...