Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition

and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry. I'm your host, Ashley Alderson

from the boutique hub, and I can't wait to chat.

Facebook groups aren't dead. Let me repeat, Facebook groups aren't dead. In today's episode,

I couldn't be more excited to have this conversation because I share the same opinion as today's

guest, my friend Megan Erie, the founder of turquoise in style. Megan is a huge influence in the

Western world, has been a Western fashion

influencer for a number of years, but also has an amazing turquoise business. Over the last

year, I've been so lucky to get a bit of a front row seat to watch Megan's business grow and

unfold as she's been a part of retail boot camp and many of our offerings here at the boutique

hub. So today, I couldn't wait to unpack all of this with her

and ask her about where this growth is coming from, how she has such a crazy engaged community,

how she's leveraging Facebook lives, and how a Facebook group with, I think, just over

5,000 people maybe, is so incredible. And you guys, she's got great advice for you on how you can continue to leverage

your own community, whether it's on Facebook, whether it's in a group or whether it's on

Instagram, how you can sell yourself more than you're selling your products. You guys are

going to love this episode. Although Megan is an amazing jewelry business owner and is wildly

known in the Western fashion world, this episode is literally for everyone listening.

So buckle up.

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