Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Hey guys, welcome to Five Minute Friday.

Today I am so excited.

We are going to start adding in a few new types of Five Minute Fridays because in the spirit of community over competition, I firmly believe it's not always what you know, but it's who you know. And at the boutique hub, we happen to be surrounded by some really incredible industry experts that really hone in on their very specific area of

expertise.

And I wanted to start to introduce some of their voices to you on five minute Friday.

So every few weeks, I have asked a few of these experts to join me by just simply submitting

their own five minute Friday on quick, actionable tips that you guys can put into place right away.

So this week, I am so excited.

I'm kicking it off with pedal retail advisors.

And what they're going to talk about today is three things that you must know when it comes

to really negotiating and understanding your lease.

They're going to dig into all things brick and mortar

in quick, actionable steps so you know exactly how to get the most out of your lease.

All right, let's jump into it. Five Minute Friday with my friends Petal Retail Advisors.

Hi, I am Abby and this is Sheila. We are with pedal retail

advisors. We are a retail real estate brokerage and advisory firm for independent and

startup retailers specifically. So we love helping hubbies with their real estate, their

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