Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Hey guys, welcome back to the podcast this week.

I have been looking forward to this conversation for quite some time because, Carrie, I have watched you go through so many changes in your

business and you just like, you just keep showing up. You just keep showing up and evolving and

rebuilding. And I just admire your tenacity. So thanks for being here today. I am so excited to be

here and the changes that I have gone through. Yes.

And change can be a powerful tool. So let's dig into it, right? Yes. All right. Well, let's start here.

Carrie, tell me about your business. How did you get started in the industry? What did the business first look like?

How is it evolved to where we're at today? So 14 years ago, I had a traveling

boutique called Western Legends, and we were really rodeoing a lot at the time. And so I thought,

why not set up a booth and sell clothes to my friends? And it was a little hobby, whatever. Never did

I imagine it would turn into what it is now. So I got tired of being on the road and doing that.

And we opened up a storefront. I had a business partner. And it literally just kept growing and

growing and growing. And we opened a second location. And, you know, they always say bigger is better.

Completely disagree with that. Bar none. But we have brick and mortar and a line, but

my small town brick and mortar is literally my heart, my soul, everything. I pour everything

into this store in my hometown where I grew up. My parents had a feed store. And so I was probably

voted least likely to open a clothing store.

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