Five Minute Friday (Couch Conversations): What No One Talks About in Business
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 17 April 2026
⏱️ 5 minutes
🧾️ Download transcript
Summary
Welcome back to Five Minute Friday – Couch Conversations!
Today's conversation dives into something no one talks about enough… the loneliness that can come with building a business.
You'll learn:
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The pressure to always show up and look successful
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Why it's hard to share your wins (and losses) with others
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Feeling isolated in your own community
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The impact of who you surround yourself with
Running a boutique isn't just about sales and strategy — it's about navigating the emotional side of entrepreneurship too. If you've ever felt like you're building something big but don't have anyone to share it with… this episode is for you.
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Transcript
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| 0:00.0 | Something that nobody ever talks about is just how lonely being in business can feel. |
| 0:06.8 | It really can't. |
| 0:07.7 | Like, you feel like the pressure of showing up and showing out and looking amazing and all of those things constantly. |
| 0:17.1 | And that, you know, at first I think it's a lot of fun. |
| 0:24.2 | And but, you know, then it can get a little bit, |
| 0:31.5 | then add family or friends or whatever into the mix. And I think, you know, I do see that a lot. |
| 0:36.0 | I see a lot of people just say, I feel alone. And they don't feel alone inside the hub, |
| 0:37.7 | but they maybe feel alone in their communities or in their friend group because like success is bad or they don't want to talk about their |
| 0:44.9 | numbers or they don't have anybody to celebrate things with. |
| 0:48.1 | And I don't know that. |
| 0:50.0 | I guess sometimes in small business, we see that happen all the time, especially in our |
| 0:54.0 | mastermind |
| 0:54.4 | group, right? And we see people say, I don't really know who to tell about this, but I just had an |
| 0:58.8 | amazing day. Or I don't know who to tell about this, but I just was on my six o'clock news. |
| 1:06.0 | And we want everybody to be like, you rah, raw, yes. But there are going to be those people that are like, well, she's doing so well. I don't need to shop at her store. Her stuff's expensive. And that's the stuff nobody really owns and talks about, I think. Mm-hmm. Yeah. My mom always told me this in high school and it really annoyed me at the time |
| 1:28.2 | that was a mom I told my kids this. And that is like you are who you surround yourself with. |
| 1:32.8 | And I think that's like a double-edged sword because you, a lot of times as a business owner |
| 1:38.9 | in your community do feel very alone because you can't talk about the numbers, whether they're good or bad, the success |
| 1:45.7 | of what's happening in your business or you feel like you're on the brink of failure and you |
| 1:49.5 | don't want to tell anyone that either. So it can feel very lonely to not have people. So you have |
| 1:54.5 | to figure out like where are your people that you can talk to openly and honestly on a daily |
| 1:58.3 | basis. But, you know, the other side of that is you've |
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