#808: Shopify Best Practices for Boutique Owners
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 21 April 2026
⏱️ 43 minutes
🧾️ Download transcript
Summary
Most boutique owners are pouring money into ads expecting more sales — but if your website isn't built to convert, you're just paying to lose customers.
Ashley Alderson sits down with Dylan Welling, Shopify expert and ad strategist inside of Boutique Hub Black, to break down what actually drives conversions online — and the biggest mistakes boutique owners are making right now.
You'll learn:
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The ideal homepage layout that drives conversions
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What your product pages MUST include
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The biggest trust-killers on boutique websites
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How shipping pricing impacts conversion rates
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The #1 metric you should be tracking before running ads
Learn more about Boutique Hub Black
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Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Transcript
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| 0:00.0 | Welcome to the Boutique Chat podcast where we're going to help you build a profitable, |
| 0:03.8 | sustainable business without you having to sacrifice your profitability, your family, or your sanity. |
| 0:10.2 | Each week we're going to dive into real conversations with retailers who have been exactly where |
| 0:13.8 | you are and industry experts so you can learn and know exactly what to do next, all in community |
| 0:19.1 | over competition. Whether you're just getting started or you're growing past an eight-figure business, |
| 0:23.6 | you're in the right spot. |
| 0:24.8 | So let's get into it. |
| 0:25.9 | Welcome to this week's episode. |
| 0:31.7 | Hey guys, welcome back to the podcast this week. |
| 0:34.0 | I love when we get to have our own team on the podcast because, I mean, I have to brag. I think we have the best team in the industry, Dylan, do you agree? Oh, 100%. No, the team here is built different, I like to say. I look at like you guys and all the boutique of black coaches. And this is like a team of ninjas. Like, you guys are special ops in what you do. You all have just a unique perspective and a gift that you bring to that team. And so I'm so pumped that you're here, Dylan, because you're the Shopify wizard. Everyone's like, hey, I need Dylan to look at my website. Let's figure it out. So we're going to bring some best practices today. Are you ready? Let's do it. All right. Well, let's take it back a minute. I think one of the coolest things about you specifically being on this team. |
| 1:14.6 | And I think |
| 1:11.6 | one of the coolest things about you specifically being on this team. And I know everyone who comes to the Boutiquea Black team has a unique story of how they found Boutique Hub black. But you and your family have been a part of the Boutique Hub for a long time. Do you want to talk about how this first got started and how you found the hub. Yeah, so I mean way before I ever, so I guess my parents, |
| 1:30.5 | they have a business. going to talk about how this first got started and how you found the hub yeah so i mean way before i |
| 1:28.6 | ever so i guess my parents they have a business uh it was open in like the i think in 1980 |
| 1:34.4 | so it's been around for a long time yeah and i kind of grew up with it because i'm not i was born |
| 1:39.4 | way after that right um so i kind of grew up with it and it just kind of felt normal, but I kind of found my way in college to business school and it kind of just everything started to click with me. And after that, I mean, I kind of messed around with some other companies, but I found my way to helping them out and it really clicked for me. So the way I found the hub was my mom. You know, she was a part of it. She loved it. She was a part |
| 2:02.5 | of Boutiquea Black, I think one of the, not the very first ones, but she was from the first round, I think. |
| 2:08.6 | And she kind of grew that relationship with Jeff, got the questions that she needed answers with. |
| 2:13.5 | This is before I even worked for them, but I kind of found my way to helping out the store |
| 2:18.7 | a little bit more and then started helping off the group calls with Jeff. And then one day, |
| 2:25.5 | Jeff just kind of wanted to ask like, hey, do you want to, I mean, do you need more stuff to do? |
| 2:32.0 | I love that. Yeah. So your mom, Denise, actually, she was in our mastermind. |
... |
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