#807: Andromeda Changed Everything: What Retailers Need to Know

Boutique Chat

Ashley Alderson

Entrepreneurship, Business, Marketing

4.9 • 867 Ratings

🗓️ 14 April 2026

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Want to make more sales and grow your boutique in 2026?

Retailers everywhere are pouring money into ads, creating endless content, and still wondering why conversions aren't happening. The truth? The game has changed—and most boutique owners are playing by outdated rules.

Ashley sits down with Jeff Fenn — the marketing director and lead coach of Boutique Hub Black —to break down exactly what's working RIGHT NOW in Facebook ads, organic content, website optimization, and local foot traffic. Whether you're brick and mortar, online, or both, this episode is packed with actionable strategy.

You'll learn:

Why 80% of new foot traffic for boutiques starts on Google
Facebook's new Andromeda algorithm: what it is, why it changes EVERYTHING
The #1 mistake killing your ad performance (hint: it's NOT your ads)
Why AI search (ChatGPT Shop, Google AI) is the new SEO frontier
How Boutique Hub Black works, who it's for, and how to protect your Facebook page from getting hacked

Join The Boutique Hub

Learn more about Boutique Hub Black

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Ashley Alderson: Instagram

Transcript

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0:00.0	Welcome to the Boutique Chat podcast where we're going to help you build a profitable,
0:03.8	sustainable business without you having to sacrifice your profitability, your family, or your sanity.
0:10.2	Each week we're going to dive into real conversations with retailers who have been exactly where
0:13.8	you are and industry experts so you can learn and know exactly what to do next, all in community
0:19.1	over competition. Whether you're just getting started or you're growing past an eight-figure business, you're in the right spot. So let's get
0:25.3	into it. Welcome to this week's episode. Hey guys, welcome back to the podcast this week. I am joined by,
0:36.0	I have a new nickname for you. Are you ready for this?
0:38.7	Probably not. No. I was thinking about this earlier and I was like, everyone's like, oh, I really
0:42.4	want to talk to Jeff Finn. And so I think we should start referring to you as the dude from the
0:47.9	Big Lobowski. Like, we could be just the dude. Okay. I mean, I, I'm not that familiar with that movie. What? Are you kidding me? The Big Loboskey. I've seen it several times, but I can't really, I can't remember why they called him that. Well, I mean, you don't have long hair or a beard, so there's that. But he's like, he's the guy. Like everyone knows the dude. So you're kind of the dude of the
1:13.0	boutique hub. I feel like that fits. Okay. All right. Fair enough. Yeah. I feel like the dude of the
1:18.7	boutique hub. That's fair. Yeah. We're going to run with it so this doesn't ruin our intro. Thanks for
1:25.1	joining us, guys. Welcome to my interview with the dude,
1:28.1	aka Jeff Fen at the boutique hub. Those of you who love talking all things digital marketing
1:34.2	and strategy and honestly how to just make more sales and make more money, this is going to be
1:38.7	the episode for you. Jeff has such an insight into so many ad accounts and e-commerce accounts and I mean, I don't know,
1:46.2	all the operations of a lot of businesses inside of the hub. So Jeff, thanks for joining me.
1:50.8	Sure. Sure. Glad to be here. All right. Well, let's talk about setting up 2026 for success with a lot of
1:58.0	the retailers who are listening. So take me back like kind of over the last
2:01.3	year, you've had firsthand knowledge front row seat to a lot of different types of businesses.
2:06.2	So sets the stage first for like the types of businesses you see inside a boutique hub black.
2:10.5	Who are they? What are they working on? And then let's get into what do you see that's working
	...

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