Five Minute Friday: Business Is Really This Simple
Boutique Chat
Ashley Alderson
5 • 853 Ratings
🗓️ 5 July 2024
⏱️ 6 minutes
🧾️ Download transcript
Summary
Do you want the most simple advice ever? Today, I'm boiling down thousands of conversations I've had with business owners into the four keys to making a business work. These are tried and true tips that work, so make sure to tune in and start applying them to your business.
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Transcript
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| 0:00.0 | Business can be a lonely game, but it doesn't have to be. |
| 0:09.0 | Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek. |
| 0:16.0 | We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands, |
| 0:21.7 | along with industry experts shaping the future of our industry. |
| 0:25.2 | I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 0:33.3 | Okay, do you want the most simple advice ever? |
| 0:37.4 | If I could distill from literally thousands of conversations with small business owners of all types, literally of all types, no matter what you sell. |
| 0:47.7 | And if someone said, Ashley, what is the key? |
| 0:50.1 | What do I need to do for this business to work? |
| 0:53.0 | This is what it would be. This is what I would tell them. This is what I'm to work? This is what it would be. |
| 0:54.5 | This is what I would tell them. |
| 0:55.4 | This is what I'm telling you. |
| 0:56.8 | This is what it is. |
| 0:58.6 | It is this. |
| 0:59.6 | Simple advice. |
| 1:00.7 | Number one, do you intimately know your customer? |
| 1:06.9 | Who are they? |
| 1:07.9 | What's their name? |
| 1:08.6 | What's their customer persona? |
| 1:10.1 | What do they drink? What do they wear? How old are they? What do they do for work? What's happening in their life? What's their fears? What's their frustrations? How do they speak? Where do they go? What season of life are they in? Do you know? Like you know, like you know, your customer has to be number one. And you might have two customers, |
| 1:30.7 | right? Depending on who you are, what you sell. You might have two, right? But when you target |
| 1:34.3 | everyone, you reach no one. Who's your customer? Number two, what problem do you solve? What problem |
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