#617: From Chaos to Clarity: Navigating Big Changes in Small Business
Boutique Chat
Ashley Alderson
5 • 853 Ratings
🗓️ 9 July 2024
⏱️ 35 minutes
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Summary
When there are so many things pulling you in different directions as a business owner, how do you build community and connect authentically with your customers? So many people are searching for the solution to this because, now more than ever, community is key to growing a successful business. Nicole Palmer, Member Experience Specialist at The Boutique Hub, joins the show to share her own experience and how she successfully leveraged thoughtful brand and community building.
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Transcript
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| 0:00.0 | Business can be a lonely game, but it doesn't have to be. |
| 0:09.0 | Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek. |
| 0:16.0 | We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands, |
| 0:21.7 | along with industry experts shaping the future of our industry. |
| 0:25.1 | I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 0:33.8 | Hey, guys, welcome back to the podcast this week. |
| 0:36.1 | I love stories like we're going to get to share today. |
| 0:39.4 | What a journey your life has been and your business has been and your opportunity just to see this industry from so many different perspectives. |
| 0:47.8 | I can't wait to share what we're going to get into today. Thanks for being here, Nicole. |
| 0:51.4 | Thanks for having me, Ashley. I'm so excited. This is the second |
| 0:54.3 | time you've been on the podcast. It is. And I was thinking maybe I should have listened to that |
| 0:58.7 | episode because I'm an entirely different person since that episode. We both could probably |
| 1:03.8 | chuckle. I think that was during COVID, wasn't it? It was. It was. I was like in the thick of |
| 1:08.9 | COVID with the business and just in full on trying to make it work mode. |
| 1:14.1 | Yeah. So much had changed for you. I think you had, did you have a storefront then and you closed your storefront? |
| 1:19.3 | We did. Yeah. I had a storefront. I had a warehouse. I had a staff of over 15. At that point, like it was chaos. |
| 1:26.7 | Okay. Wow. |
| 1:29.4 | Fast forward from then to now. |
| 1:34.7 | These guys know you are a huge part of our team here at the hub with so much insight and knowledge, obviously, because you've been in everyone else's shoes before. |
| 1:37.8 | So we've got to like back the train up for a minute and go back to tell me a little bit |
| 1:43.1 | about your boutique and let's talk |
| 1:45.8 | about the journey of going from boutique owner to not being a boutique owner anymore that just |
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