#616: Community, Curiosity, and Confidence: The Triple C's of Brand Building
Boutique Chat
Ashley Alderson
5 • 853 Ratings
🗓️ 2 July 2024
⏱️ 54 minutes
🧾️ Download transcript
Summary
What can entrepreneurs learn from their failures? In this episode, Eric Ruyak, owner of Hespera, joins the show to share how he got started in his industry and why experiencing failure is essential for entrepreneurs. He breaks down how to shift the narrative from failure to learning, and understand the cycles of success, knowing that we are not always in our winning season—and that’s okay.
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Transcript
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| 0:00.0 | Business can be a lonely game, but it doesn't have to be. |
| 0:09.0 | Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek. |
| 0:16.0 | We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands, |
| 0:21.8 | along with industry experts shaping the future of our industry. |
| 0:25.1 | I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 0:33.9 | Hey guys, welcome back to the podcast this week. |
| 0:36.6 | This is going to be a real treat because if there's |
| 0:38.9 | anyone inside of the boutique hub who drops truth bombs, more than I do, probably more than I do, |
| 0:45.4 | it's Eric. I always look forward to what Eric has to say. I feel like a lot of the things where I'm |
| 0:50.5 | trying to really stir up deep thought or conversation or maybe sometimes even |
| 0:54.7 | offer like a differing perspective. I feel like you always come in and maybe not always we're |
| 1:00.6 | 100% aligned. There's times where we've probably differed in opinion, but I really value the |
| 1:05.7 | conversation that you bring to the community. So, Eric, I'm so pumped that you're here today. |
| 1:09.4 | Thanks for joining me. Oh, of course. Thank you, As well, that was so sweet. It, Eric, I'm so pumped that you're here today. Thanks for joining me. |
| 1:15.2 | Oh, of course. Thank you, As well, that was so sweet. Truth bombs, Otto. |
| 1:20.4 | Truth bombs. We're going to get into some real truth bombs today. Oh, God. We've got to, we've got to get us a backstory. So for those who don't know you yet, haven't had the opportunity, |
| 1:24.2 | tell me about, tell me about yourself, where you're from. How did you get started with the brand? Cool. All right. So my name's Eric Ruriyak, the company's Hesperi jewelry company. |
| 1:33.2 | I was, so I grew up in Washington, D.C. I was actually raised in a really, I was, I was kind of |
| 1:39.0 | raised with like a silver spoon. My dad is this very famous attorney. My mom had this very |
| 1:43.5 | prolific career. I went to prep school. |
| 1:46.5 | I went to Northwest University. I went, I studied communications there. And I went and I studied |
| 1:51.0 | theater. And I mean, like, who goes to school to study theater? Privileged kids. So when I graduated, |
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