Google did a study not too long ago just in terms of consumers and sustainability.

And I really dove into that study.

And I thought it was just super interesting in terms of what they were able to find.

And there are a couple of points where they just really stood out to me.

And kind of to your point earlier, where brands are like,

Ramon, we want to be more sustainable. We don't know what to do. It was interesting in this

Google study because they said people don't expect brands to become perfect stewards overnight

as it pertains to sustainability, but what they want to learn about what you're doing to improve sustainability now.

Right. So there is a general interest with consumers to know that you're trying to do something.

They're not expecting you to be perfect.

But if you're trying, that means something to them. This is the story of a brand, a podcast that helps people learn the story behind their

favorite consumer companies. I'm Ramon Vela, and I believe that people want to know more about

the brands and the products they purchase.

So each week, I interview the founder of a consumer brand, unpack their story, their products, and their mission,

so you can decide which products are worth buying and which brands are worth supporting.

Paul says, shipping protection, the way that we look at it, is a third-party white glove experience

that you as a consumer can add at the checkout level to your cart that helps protect you

against loss, theft, damage, and basically anything that could happen in transit, but also offset 100% of the carbon that's

associated with your order. Today, we interview Paul Bartholomew, co-founder and chief growth

officer of Corso. Corso provides carbon offsets and shipping protection for Shopify brands.

In this episode, we're given so many

amazing insights and trends. We also talk about post-purchase and why it's so vital,

...