Erenzia - The Beauty Of Being Latina

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 11 March 2023

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

Alina and Vanessa say, “when people talk about let's represent Latinos, especially from a female standpoint, the first thing you see is that there's this belief that the average Latina is the sex pot. And I'm sorry to use this word because it's an awful word to use, but not every woman that is Latina walks around with, you know, her boobs out and her butt up to here and this and this and that...”

Today, we interview Alina Gonzalez and Vanessa Ramos, Co-founders at Erenzia Beauty. Erenzia Beauty is a brand with a mission and purpose, born out of the ideal that all women deserve better beauty. And, at the center of it all, a celebration of the Latina woman–her allure, beauty and unique essence blending generations of deeply rooted traditions with modern-day life.

We discussed:

*What they are grateful for
*The origin and overview of Erenzia Beauty
* How can brands provide more representation and dispel sexual stereotypes?
* How its not about vanity but about “self confidence”
* Why “Latinos” can’t be lumped together and why we’re complex
* The difficulties of raising capital and their personal experience
* The vision for their brand
* Their “Amigas Program” affiliate model and why this is also about financial empowerment
* And so much more…

Join Ramon Vela, Alina Gonzalez and Vanessa Ramos as we break down the inside story of Erenzia Beauty on The Story of a Brand.

For more on Erenzia Beauty, visit: https://erenziabeauty.com/

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Transcript

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0:00.0	when people talk about let's represent Latinos, especially from a female standpoint, the first thing
0:06.0	you see, and this was something, and Vanessa knows that I am like extremely passionate about this,
0:10.2	is that there's this belief that the average Latina is the sex pot, and I'm sorry to use this word
0:15.2	because it's an awful word to use, but not every woman that is Latina walks around with, you know, her boobs
0:22.6	out and her butt up to here and this and this and that. So that is just, again, a stereotype that
0:27.6	has been instilled in us through Hollywood, through whatever, that we're always supposed to be the,
0:31.6	the sexy one. I mean, most of us, far from that, you know, we're strong, we're influential, and we're
0:39.7	attractive. And I don't mean in a sexual way, but we have this attraction because we like to
0:45.0	bring people along the ride with us. And that was something that we really wanted to bring
0:48.8	forth in our branding. Our brand is about creating that, that attraction that ultimately makes people believe that this is something that they can buy into because it's authentic, as Vanessa was saying.
1:02.0	It's authentic and it's capturing the magnitude of every individual that is clumped into this idea of being Latino.
1:25.6	This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products. I'm Ramon
1:27.9	Vela and I believe that people want to know more about the brands and products they purchase.
1:33.1	So each week, I interview the founder of a consumer brand, unpack their story, their products,
1:38.2	their mission, so you can decide which products are worth buying and which brands are worth
1:42.9	supporting.
1:54.3	Today we interview Alina Gonzalez and Vanessa Ramos, co-founder at Arenzia Beauty.
2:00.7	Arenzia Beauty is a brand with a mission and purpose, born out of the ideal that all women deserve better beauty.
2:02.8	And at the center of it all, a celebration of the Latina woman, her allure, her beauty,
2:09.9	her unique essence, blending generations of deeply rooted traditions with modern day life.
2:16.7	Now, we cover so many different things in this
2:19.3	interview from what they're grateful for, their origin and overview of the brand, how brands can
	...

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