UME - The Perfect Purple Potion For Your Bar

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 9 March 2023

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

Jennifer says, “we've intentionally branded it in a really weird, unique and magical way. If you explore our website and look at the bottle, it really stands out. We wanted to evoke a potion or, or magical feeling. And the product itself is incredibly versatile. It is not only delicious on its own, you can pair with pretty much anything: whiskey, tequila, gin, vodka, sparkling wine, even some beers. And it makes these products taste better. And from my perspective, it elevates every kind of drink that it's put into, whether it's a simple cocktail or just drinking it on ice or mixing it in a really complex cocktail.”

Today, we interview Jennifer Toyzer, Founder & CEO of UME. UME is a delightfully tart, mildly sweet plum spirit featuring a show-stopping royal purple hue. It’s made from all-natural plums, grapes, & black cherries, with hints of green apple and lemon. It has 17% ABV, gluten-free, with half the sugar of similar apéritifs and is produced responsibly in California.

We discussed:

* What she’s grateful for
* Encouragement to other founders
* Overview and origin of UME
* Launching during COVID and the supply issues they experienced
* Getting validation from the industry
* Review of the product, including ingredients, history, and working with a mixologist
* Why UME is like a magical potion and condiment for your bar
* Advice for founders and dreamers building a business
* And more…

Join Ramon V ela and Jennifer Toyzer as we break down the inside story of UME on The Story of a Brand.

For more on UME, visit: https://www.drinkume.com/

Try some by using this promo code: STORYOFAPOTION10

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.

This episode is brought to you by Sendlane.

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Transcript

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0:00.0	And I took one sip and it was like, I don't know if you feel like if you've ever had that feeling like you've been struck by lightning.
0:06.6	Like I was like, what is this?
0:08.8	I've never tasted anything so delicious.
0:11.4	This is straight alcohol.
0:13.3	And that mentor said to me something to the effect of, and this is a crazy thing for him to say.
0:19.8	He's actually a very, like a very
0:21.7	passionate wino and he loves champagne, he loves wine. And he, he sort of whispered to me,
0:27.4	and he said, if more people knew about this, we could throw out all the champagne in the world.
0:32.3	And I thought, and he was kidding and he was being hyperbolic, but I thought, what a strange
0:36.7	thing for him to say.
0:38.3	And the investor in me was like, why don't people know more about this?
0:42.7	Why is this not more popular in the U.S.?
0:45.3	This is the story of a brand, a podcast that helps people learn the story behind their
1:00.9	favorite consumer products.
1:02.7	I'm Ramon Vela, and I believe that people want to know more about the brands and products
1:07.5	they purchase.
1:08.6	So each week, I interview the founder of a consumer brand,
1:11.6	unpacked our story, their products, their mission, so you can decide which products are
1:16.0	worth buying and which brands are worth supporting. Jennifer says, we've intentionally
1:24.4	branded it in a really weird, unique, and magical way.
1:28.4	If you explore our website and look at the bottle, it really stands out.
1:33.2	We wanted to evoke a potion or a magical feeling.
	...

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