Episode #211: Starting a Wholesale Business as Your True, Authentic Self with Megan DiVincenzo founder of The Sis Kiss
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 7 May 2019
⏱️ 40 minutes
🧾️ Download transcript
Summary
Megan DiVincenzo, the founder of Sis Kiss and a former defense attorney, explains how her business began by finding a problem in a product and solving it. From there, her business grew from word of mouth to a booming online wholesale business. From maximizing influencer relationships, to balancing both retail and wholesale growth, Megan gives us real talk and a true example of who an authentic business women is.
Transcript
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| 0:00.0 | What's up, guys? It's time for episode number 211 with Megan Devencenzo, the founder of Siskiss. |
| 0:06.3 | And if you're into jewelry and you're wondering about what it's like to get started in wholesale and in manufacturing, |
| 0:12.3 | this is going to be a great episode for you. |
| 0:18.9 | Let's talk about your business, strategy, and the juicy details of what actually works, |
| 0:23.6 | from mainstream fashion to fashion on Main Street, and the entire ecosystem behind it. |
| 0:28.6 | How do we scale your company and do it with the balance and the happiness that we all seek? |
| 0:33.6 | Let's hear from those insiders, experts, and strategists that actually make it happen. |
| 0:41.2 | I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 0:54.2 | So what happens when an ex-criminal defense attorney decides that she just wants to have bracelets that fit her wrist already. |
| 0:56.5 | Well, a great business is what happens. |
| 0:58.0 | You know, isn't it funny? |
| 1:02.3 | I don't know if you can relate to this in your own business, but a lot of times a successful business, whether it's wholesale or retail or some product that's invented in the market space, |
| 1:06.9 | the greatest ideas come out of true need, right, where you find someone who just could tweak |
| 1:13.7 | their product a little bit, or if something fit a little bit differently, or maybe if we looked |
| 1:17.8 | at this problem through a new lens, we would find a great opportunity. And that's exactly what |
| 1:22.5 | Megan and her sister accomplished with the cis kiss. Now, they started with one product and now have eventually moved to a full product suite |
| 1:30.3 | and found one product in particular that you're going to hear a little bit about today that was like lightning in a bottle. |
| 1:35.3 | And it was the letter necklace, the initials that are this adorable little chain gold choker necklace |
| 1:43.3 | that we actually bought for our entire team at the |
| 1:45.6 | boutique hub for Christmas this year because they're adorable. And what Megan's done has really |
| 1:49.9 | mastered the art of influencer marketing on Instagram to make this product go viral. Now, not only |
| 1:55.9 | is she a savvy business woman, she's a ton of fun and totally raw and authentic and everything that she does. |
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