Episode #210: WOW Customer Service & Leaving a Legacy with Dana Spinola founder of Fab'rik
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 30 April 2019
⏱️ 47 minutes
🧾️ Download transcript
Summary
Dana Spinola, the founder of Fab'rik gives your host Ashley Alderson shares what it's really like building a boutique brand across nearly 50 stores, even through a recession. Using her WOW customer service culture, Dana shares her heart & mission in a truly genuine and grounded nature. Get ready to talk burn out, growth and building a legacy you can be proud of.
Transcript
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| 0:00.0 | Should we see if I could start an episode without saying, hey guys, the answer is probably no. |
| 0:05.3 | So, hey guys, welcome to episode number 210. |
| 0:09.1 | And I know how much you're going to love today's episode because I fangirled over today's episode. |
| 0:15.7 | So get ready to meet my friend Dana Spinola, the founder of Fabric. |
| 0:29.3 | Let's talk about your business, strategy, and the juicy details of what actually works, |
| 0:34.3 | from mainstream fashion to fashion on Main Street and the entire ecosystem behind it. |
| 0:37.8 | How do we scale your company and do it with the balance and the happiness that we all seek? Let's hear from those insiders, experts, and strategists that actually make it |
| 0:42.8 | happen. I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 1:00.5 | So the old saying goes that people want to do business with people. And I think if there's a reason why boutiques are so successful today in a true Amazon society, it's because even though |
| 1:07.9 | people like that gratification of having something now, the next day |
| 1:12.5 | shipping, the free shipping, whatever it is, a great selection on Amazon, at the core of our |
| 1:17.2 | hearts, people want to feel like they're loved, and someone's taking care of them, and |
| 1:22.4 | someone's watching out for them, and someone simply wants them to have a better day than the day they had before. |
| 1:29.3 | And the person that we're going to visit with today on the episode, I think, really embodies |
| 1:33.4 | what that boutique mission is all about. And she's someone who got into the boutique market |
| 1:37.1 | way ahead of anybody else when people were actually getting out of the market the first time |
| 1:41.4 | and really built an empire off that very same type of customer service, |
| 1:46.7 | the thing that's really propelled our industry to where it is today. So I can't wait for you guys |
| 1:50.9 | to meet today, my friend Dana Spinola. She's the founder of Fabric, which has almost 50 stores around |
| 1:56.6 | the U.S. You're going to hear more of that story in just a minute. But what I love so much about |
| 2:00.3 | Dana's story today is not just the actionable takeaways you're going to hear in terms of customer |
| 2:04.3 | service, which, guys, you're going to hear some bomb takeaways in terms of customer service. But what's |
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