Hey, let's get started with episode 212 with my friend Jennifer Burnett, the owner and founder at

Punches. And if you guys set up at vendor shows or do any kind of road shows or pop-ups,

this is an episode you're going to want to take notes in.

Let's talk about your business, strategy, and the juicy details of what actually works, from

mainstream fashion to fashion on Main Street, and the entire ecosystem behind it.

How do we scale your company and do it with the balance and the happiness that we all seek?

Let's hear from those insiders, experts, and strategists that actually make it happen. I'm your host,

Ashley Alderson from the boutique hub, and I can't wait to chat.

You know, if there's a topic that we hear an awful lot about in our industry today, it's

about vendor shows and setting up on the road and doing pop-ups.

And I think this trend is only going to continue to grow because today, part of the strategy,

if you're an online boutique in terms of customer acquisition, is setting up at vendor events

and road shows to meet new customers.

Now, I want to give you a little bit of framework as you think about this in your own business.

Maybe you're a brick and mortar store and you host pop-ups somewhere outside of your store.

Or maybe you are an online boutique and you host pop-ups and go to vendor events to meet new customers.

Well, sometimes I think the thing that people don't always think about is when I do a vendor event or a pop-up,

is the purpose of me going there to sell out of my merchandise,

to make a huge profit margin, or is it new customer acquisition? And in that strategy of new

customer acquisition, am I working on gathering email addresses or getting people on my text list

or offering items that will quickly sell so that I know I can get

somebody on my customer list, treat them with outstanding customer service, and get them to

...