EP. 95 Creating Personalized Listing Videos that Propels Engagement with Shannon Gillette

The Tom Ferry Podcast Experience

Tom Ferry

Self-improvement, Education, Business

4.7 • 1.1K Ratings

🗓️ 11 November 2020

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The power of video is all about connecting with your audience. In today’s episode of the Tom Ferry Podcast Experience, I talked with one of Arizona’s leading residential real estate professionals, Shannon Gillette to cover all about creating personalized listing videos that propel engagement with your followers. I’ve been looking forward to this conversation because I asked you over on Instagram who you wanted me to interview on the podcast and we received a massive response to have Shannon on the podcast! Shannon has extensive market knowledge and easily translates this into her forward-thinking marketing and impressive listing videos. With more than 15 years of experience, she reveals tactics that can help any new agent, or anyone interested in stepping up their videos. In this episode we cover the importance of a strong work-ethic, elevating your social media marketing through video, and the things to do when growing your online presence. Shannon also shares the valuable lessons she learned while being a young realtor and avoiding common mistakes when starting out. Listen to today’s episode packed with valuable tips on how to elevate your social presence, create innovative listing videos, and propel engagement with your audience.

Transcript

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0:00.0	So here's the thing, entrepreneurs, leaders, salespeople. We all want to create
0:06.6	consistent, repeatable, and scalable ways to grow our business and our income and
0:10.7	we want to do it better, faster and more seamlessly. Why? So we can actually enjoy our
0:16.0	lives, take vacations and spend the quality time what we want with the people that we love.
0:20.0	How do we do all this without spending a fortune or running ourselves ragged?
0:24.3	That's the big question and this show is dedicated to the answer.
0:28.0	Hey welcome back to the podcast. So my team, specifically Brenda over here,
0:36.2	posted on, I forget what it was probably Instagram and said, hey, who would you
0:40.5	like us to interview? We've never done this before. I have a feeling after
0:44.6	this podcast we're going to do it again and the name Shannon Gillette just got over and over.
0:50.6	She crushes it on video. She crushed it on Instagram and she crushes it on video she crushed it on Instagram and she
0:54.7	crushes it in her business so Shannon welcome to the podcast well thank you
1:00.6	so much for having me I'm a huge fan of Tom Ferry. I feel like, I mean, first of all, I can't believe how much free content you give to the real estate community. So thank you for all you do. And I honestly don't think I'd be where I am in my business without you know the videos of yours the podcast that I watch like so it's a complete honor to be here.
1:20.0	Well thank you you're very you're very kind but you know it, and I know you know the benefit of it.
1:24.8	I'm doing exactly what I want everybody else to do, and you're seeing huge results from it.
1:29.7	So I want to get into all of that, because you've got some great Instagram stuff some video stuff.
1:34.7	This woman has created a cult like following.
1:37.4	Everybody wants the same thing.
1:39.0	You call it a come list me call.
1:40.5	We call it a I know you like you and trust you call. And Shannon gets them all day, every
1:46.2	day, and we want to teach you to do the same. But you weren't always this rock star. So we were talking off camera, you and I have a different or a similar experience that we didn't go to college and
1:57.0	Straight out you went right into real estate so so give us just a little bit of the backstory of your real estate career from the leasing side into new home construction like give
	...

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