Hello and welcome to this episode of the ESG Fitness Podcast.

This is going to be all about how you can turn your life around in 30 days.

And this was inspired by a conversation that I had with someone who had basically talked themselves out of changing and partly because they thought it was going to take so long to ever feel a

different way or to get out of the kind of negative space that they were in at the moment.

And I'm not being dramatic here. You can absolutely turn your whole life around in 30 days.

And in fact, you can likely do it in less than that, but I found that 30 days is

like a bit of a sweet spot. It's not too long of a commitment that it seems huge and that you

overthink things and that you delay starting, but it's long enough that you actually see results

and feel different within that time frame.

And I have this rule that I stick to myself, which is that I'm not allowed to give up on

anything unless I've stuck to it for 30 days. And I do this in business. I do this in like

things I'm testing out for myself, whether it's like ways of being more productive or sleeping or building

muscle or training plans or anything. Like if you're only willing to commit to it for a week and then

you decide, oh, it's not worked for me. You really don't know if it's worked for you or not. So I call this

process 30 HD. It stands for 30 days, head down. And I often use it with clients who

obsess over the scales and let fluctuations ruin their progress by their reaction to the

scale weight fluctuation, which might seem quite niche, but honestly, I'd say that potentially up to like 80 to 90% of women with

fat loss goals do that to some extent. And I would say at least half, do it to the extent that it's

actually the reason that they don't get results. So for example, you're sticking to your targets,

you're losing fat, but let's say it's the week

before your period and you weigh three pounds more, which is completely normal. Now, even if you

lose a pound of fat that week, you will still weigh more on the scales. And some people find that so hard to get their head around

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