Hello and welcome to this episode of the ESG Fitness Podcast. I'm going to talk about my favourite

and probably most important topic today, which is maintenance, not just losing weight,

but also maintaining that. Most people think that they have a fat loss problem, but usually

they don't. Almost everyone, I was going to say everyone, I think I could quite

confidently say everyone that I have ever worked with who comes to me with the fat loss goal,

has lost fat before. The issue that they have is then maintaining that. And there are numerous

reasons why they'd struggle to maintain it. But part of it is that there isn't really enough of an

appreciation that successful fat loss isn't really that hard. Successful fat loss maintenance

is. And this is what I spend my life helping people achieve. I don't want working with me

just to be another yo-yo diet that somebody

did. I want it to be the reason that they got in shape and then stayed in shape for the rest of their

life. Like this is what my whole approach is based on. What's been interesting recently with the rise of

the use of GLP1 drugs is that, yeah, they help with the fat loss side because they

massively suppress appetite. But people still struggle with maintenance because maintaining your

results is the most important but underrated part and it's the part that not a lot of people

think about when they're starting a fat loss journey. And there is no way around the fact that no matter how you

get there, you will have to work to maintain it. And if you also care about aging well and your health,

then exercise has to be in there consistently too. And there is no end point to these habits,

which is why they have to be integrated into your life in a way

that you actually enjoy or you're never going to stick to them. Like you can take your foot off

the gas now and everything will just stay the same. And like, I'm sorry, but it won't. I'm sorry to be

the bearer of the bad news, but it definitely won't just happen. Maintenance requires effort

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