Hello and welcome to this episode of the ESG Fitness podcast. It's been a while since I

introduced myself. In fact, I don't really know if I've ever introduced myself on the podcast,

so I thought I would do it. And I feel like many things have changed since I started this

podcast, as I would really hope so, given that it's been years. I actually don't know

when my first episode was. I could probably look that up. So yeah, I've been doing it well. And as a human

and as a coach and as a business owner, I have changed significantly since 2018. So hi, I am Emma or ESG, as many people call me. And fundamentally, if I had to

whittle it down into a couple of sentences, what I do is I stop intelligent women wasting time,

energy and money on wellness bullshit, and I help them get out of their own way and get lean, fit, healthy and

wealthy. If you want to avoid wasting precious time and effort and money on things that don't

matter, then you are in the right place. Many of my followers or people that listen to the podcast

or my clients have saved hundreds of pounds a month

by reducing their supplement intake to only things that actually benefit them. And my aim is to

cut through the bullshit and leave people feeling less overwhelmed, more focused and empowered

and with an extra chunk of cash in their pocket that they're not wasting.

And maybe then you'll also, I hope, want to learn to invest that money and start building

wealth and financial freedom, which is my other passion.

And I have a few strong beliefs and I think talking through these would maybe help people

either decide, hey, this is the kind of person I want to work with and I'm going to keep listening to this podcast, I'm going to keep following, and I'm going to share it with my friends, or I'm going to apply for coaching or business mentoring, or maybe like, no, no, I don't agree with this. And maybe you stay around because you like the science versus bullshit. Maybe you leave. I don't know. These are some of my strong opinions. One, the wellness industry is scamming you

and women are too intelligent to let themselves be scammed. We need to call this stuff out

and women deserve the right information from which to make their own empowered decisions,

right? I'm not really, like, I don't want to be telling people what to do.

I want to give people the information for them to then make that decision based on the correct

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