EP | 738 - AI Isn't a Tool. It's a Team Member (This is How You Use It Correctly)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 27 April 2026
⏱️ 13 minutes
🧾️ Download transcript
Summary
Most people are using AI like Google.
"Give me ideas" "Write this for me".
That's not where the power is.
The power is when you feed it.
In today's episode, I'm going to cover what we've been using AI for that's COMPLETELY changed the game for us when it comes to sales.
Time Stamps:
(0:30) Feeling Behind with AI In Your Business?
(5:50) Data Driven Performance
(6:43) Solving The Constraint
(8:50) Avoiding AI As A Toy
(12:10) Let Me Know If This Helped
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Transcript
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| 0:00.0 | AI is not here to replace you. It's here to replace the parts of your business that no longer |
| 0:04.6 | require your like grunty manpower. That's it. So you can spend more time leading, thinking, |
| 0:11.9 | deciding, coaching, the things that only you can do. What's going on guys? Welcome back to the podcast. |
| 0:38.8 | And so I really, if you'd asked me, even a week ago, two weeks ago, would I be talking about how I'm using AI my business and considering myself any sort of expert on that? I just told you heck no. I really have felt behind and not like I'm spending time on it. Boy, have I had some breakthroughs. |
| 0:40.2 | Honestly, thanks to Jordan. |
| 0:47.5 | So Jordan sat in our last event with our seven-figure community and did a six-hour workshop, |
| 0:49.6 | basically around use cases of AI. |
| 0:51.0 | And it's mind-blowing. |
| 0:52.0 | Oh, my gosh. |
| 0:55.4 | So I'm really excited to share the specific use case with you today. |
| 1:02.8 | So what I've been using it for are to watch and grade and give feedback on sales calls because I'm the sales manager in our business. And if you have a closer or a setter, you are likely also |
| 1:07.1 | the sales manager in your business. And the feedback is way better than I could ever do. |
| 1:12.8 | But you can't just be like, give me feedback on this call. Like some of us are using AI the wrong way. |
| 1:19.3 | So this is me realizing there are parts of business that do not need my time anymore with the |
| 1:24.7 | tools that in technology we have today. So in this episode, I want to show you how I'm |
| 1:29.3 | actually using AI inside the business right now where it's helping me, where I see so many people |
| 1:34.4 | just getting it wrong and how you can use it to buy back your time immediately because, oh my God, |
| 1:39.1 | there's so much value here. And it has so much more to do with helping you write captions or just playing with |
| 1:45.3 | tools, like real actual leverage, a human. Like, think of a human, but way smarter than a human. |
| 1:51.6 | It's creepy, but gosh, we ought to do it. So I was on my open office hour called my legacy |
| 1:58.6 | students recently, and the conversation shifted to AI. |
| 2:01.2 | And I realized there are two types of people right now. People that use AI kind of like a toy, like glorified Google, right? And they're like, oh, cool, what I can tell it to do? And it can spit out. And then people who are understanding, wow, I can use this like a team member in my business. And a lot of people are still like in the in the toy in the glorified Google phase. |
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