I let my own imposter syndrome for a really long time. Keep me from team outreach. Keep me from direct offers. All the easy stuff we teach in IFCA that allows me to get clients quickly. And this was all that I did. And the biggest feedback that I always got, which is it seems like you really care about your clients because I was able to tell really good individual stories. That was part of it. The other one was, I've seen

the proof. I'm ready to sign up. I'm just like the person you just talked about. Yeah, if you guys want, go back and scroll back on Aaron's page. Actually, if you go to the T4E Systems page, I've transferred all of them over there. There's not as many posts over there. You'd be scrolling to like 2016 on my page. You can see all the transformations. And the longer you're in this industry, like,

you know, Aaron started a business in 2013. I got into this 2016, 2017 online. The more transformations you get, the more your business grows exponentially. Because like, we can now say that we've helped transform over 5,000 people. When somebody hears that, they're like, oh, fuck, that's legit.

And if I were able to show just all these four and afters and these stories, it's powerful.

Aaron was signing up 60 new clients a month for how long?

Like three or four years.

And again, it was like mostly transformations.

It would have been more if I'd have learned how to hire and scale.

So, bandwagon effect is again a social psychology tool.

A quick little anecdote on that.

They did this study in Brazil one time where McDonald's was trying to increase their

sales on desserts, their upsells.

And so they basically split McDonald's in Brazil in like two different categories.

And one group of the McDonald's, they asked what they normally were asking, which was, hey, do you want dessert with that? And then the second category of McDonald's, they said, hey, do you want dessert with that? The McFlurries are most popular option. You know what happened? McFlurry sales jumped over 38% in like 30 days because people don't like making decisions for themselves, right?

You want to expand on that?

Yeah.

Yeah.

And I mean, it's the whole reason that when you pop on Amazon, they'll show you the most popular

options first, right?

So social proof works just kind of by tapping into the basic human instinct of needing

to do what other people do.

It pre-sells your prospect, big sales calls easier.

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