EP | 737 - 5 Things Every Personal Trainer Gets Wrong When Going Online (And What to Do Instead)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 23 April 2026
⏱️ 15 minutes
🧾️ Download transcript
Summary
There are roughly 400,000 fitness coaches in the United States right now. In-person and online combined.
There are 262 million adults.
Nearly 3 in 4 of them are overweight or obese.
79% of them are active on social media — that's over 207 million potential clients.
That means there are more than 500 potential clients for every single coach in this country.
Five hundred to one.
Online fitness is not saturated. Your algorithm is saturated. There's a difference.
Today I'm going to break down exactly how to transition from in-person to online coaching — without losing your clients, without undercharging, and without spending your life doing Zoom workouts.
We've helped more than 1,300 in-person trainers make this exact move. I'm going to walk you through the whole thing — the offer, how delivery actually works, how you get clients, and the math behind what this can realistically look like.
Time Stamps:
(2:00) The Online Fitness Market
(3:50) Free Guide In The Show Notes
(5:20) Why In-Person Training Has A Cap
(14:20) All You Need
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Transcript
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| 0:00.0 | This isn't about you doing something wrong, usually. The model itself is not good. The model itself has |
| 0:06.1 | limits because first, you're capital and your time. You are trading hours for income. Always. You |
| 0:11.5 | always will be because people will pay you by the session and the session is a certain amount of time, right? |
| 0:16.6 | That just doesn't scale inherently. |
| 0:19.8 | What's up, guys? Welcome back to the fitness podcast. |
| 0:22.0 | And if you are new here, welcome. |
| 0:24.3 | A lot of people call this basically like a business degree in the fitness space. |
| 0:29.7 | We have 700 and some episodes of the time of this recording. |
| 0:32.6 | And this one is special. |
| 0:34.0 | This one is for personal trainers transitioning online because every single day we get on the |
| 0:38.4 | phone with personal trainers who are really good at their job and craft, but they have a hard job. |
| 0:44.2 | They're on the floor constantly. And they're underpaid. We're going to get into all of that |
| 0:47.9 | today. But they're just kind of stuck. They're like, I don't really know what it looks like to go |
| 0:52.2 | online, like how it actually help people online, what I'm |
| 0:54.7 | actually giving my clients, how do I do all the tech stuff? Is it just just a Zoom sessions? And so |
| 1:00.9 | I want to solve that all here for you today. I want to help you because this, I'm passionate about |
| 1:07.2 | this because this is where I came from. I used to own a gym. I was on the gym floor. I used to teach spinning classes and I just thought, okay, well, this is just the way it is. I'm passionate about this because this is where I came from. I used to own a gym. I was on the gym floor. I used to teach spinning classes. And I just thought, okay, well, this is just the way it is. I'm always going to have these split shifts. I'm always going to be up at 5 a.m. And I'm always going to always going to be training clients in the evening. And I'm so grateful because now I have a one year old, almost a one year old and almost a four year old. And they're the reason I get to, this vehicle is the |
| 1:27.6 | reason I get to be home with them and enjoy my life. And I was able to make so much more money |
| 1:33.6 | this way. So I'm so passionate about it. And I want to help you do that too because you are offering |
| 1:38.4 | a life-changing service. It's just not packaged in the right way with in-person coaching. So this |
| 1:43.5 | podcast is about teaching you |
| 1:45.0 | how to package that and how to do that, how to not only change your own life, but your client's lives, too. |
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