Arguably the most important is lifetime value. This is total revenue per client relationship,

including your back end offer, resigns, even if you have like continuity after, you know,

people finish or whatever. We're looking for anywhere between six to $12,000 or more. If your

LTV is under $5,000, a lot of times it's almost impossible to make the math work with paid ads.

It just doesn't support the cost to acquire.

What up, everybody. Welcome back to the fittest business podcast. Jordan here. Can we

just share with you a really, really fire episode here and YouTube video. For those of you guys

watching on the tube, I'm going to show you how to fix your math and your business. In other words,

how to use some simple metric-based decision-making to be able to scale past $30, $50, $100,000 months. This is relevant because we're getting ready to meet with our seven-figure clients in Cancun next week, where these are all people in our program that are doing over $100,000 a month all the way up to $450,000 a month, and so much of it has to do with understanding the simple.

So, sorry, I had a little bit of kickback on my screen there. Let's get into it. So if you've been, you know, in a situation where you're posting consistently, you're doing all the things, you're working a ton, but you're still under 30 to 50K a month, then there is a reason for that, okay? and it has nothing to do with just how much content you're producing.

The coaches that we work through who break through these plateau,

70, 100, $200,000 months, it's not because they're outworking you. They're not necessarily more talented. A lot of times they don't have big followings, sometimes they do. They just understand the math, okay? Most coaches never fix the math because they don't know which number is a problem. Today, that's what we're going to talk about. Okay, so I'm going to walk you through the five numbers that determine whether you're going to scale or plateau and then also like a three archetype system that show you where you're at and which number in the funnel is where it's costing you the most and where you need to put your time and attention to. So let's get into it. Remember, your revenue, if it has flattened

or started to decline and you're like doing all the things, you're doing more DMs, working a ton

and content, like content volume is really not the thing. It has to do everything with identifying

your core constraint and bottleneck. So three things that keep most coaches stuck, right?

Is number one, thinking that they just need more leads. And sometimes that's true, but a lot of the businesses that we audit, it's not necessarily a lead problem. It's a lead quality problem or a conversion problem. More leads, more bad leads just means more wasted ad spend or more time on calls with people that aren't ever going to buy. So the issue isn't always top of funnel. A lot of times it's not. It's more middle and bottom. Number two, thinking you just need more content. A simple ad with a strong hook and a 30% hook rate will outperform 50 posts that nobody acts on. You don't need more output. You need better math around the output that you're producing and to use a predictable acquisition system. Wrong assumption number three. I need more clients. Okay, this one, of course, we all want more clients, but it's dangerous. If your lifetime value is low and meaning your clients only stay

with you for like 90 days, you're under charging, you have no back end offer, you have subpar

retention. Signing more clients into a leaky bucket is literally only going to scale

problems. You're pouring water in the top and it's literally draining out of the bottom. Okay. So if we

fix the back end and increase our lifetime value, it gives us so much more budget to scale with some

the numbers that I'm going to share with you. So let's talk about the three numbers that you need to

understand.

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