Hey, everybody, welcome back. If you've not listened to Part 1 yet, do that first. The link to that is in the show notes, because everything we're going to cover today is built upon when we set up last week. So make sure to listen that. Now, quick recap of part one of this two-part series. Meta-builded an AI system that's called Andromeda. Okay, it's changed how content gets distributed, both paid and organic. Ultimately, now your creative is your targeting.

Okay, the algorithm reads your post and finds the right person based on who it communicates with.

And ultimately, what I really talk about in that first part is how your organic top performers are your best ad scripts and how it's just so much more efficient to test organically what's working and then use the hook framework

what like pieces of that to then translate into your ads and then finally volume creativity

diversity across formats okay it's it's not just a nice to have now like it needs you've got

to have creative diversity when you're running paid traffic and just pure volume

across pay traffic and organic. So what we're going to talk about in today's episode is,

number one, how competitor intelligence system that we build, and I'm going to share with you a

quick and dirty version that you can run today and under an hour that'll help you to analyze

competitors' top formats organically and paid. Second, the entity ID framework

that tells you exactly the different types of ads to create. So using the same core concept

for an ad, but creating very different types of ads that will allow Indromeda not to just

spend on one. Because what happens is if Indromeda looks at a new ad, and let's say you do the old way and you just film multiple hooks on the same video, it's going to look at that as the same ad and it's only going to spend on one. Okay. So it's like a waste of time these nowadays. And then I'm going to share with you just a recap on the three stage ad funnel system that we use, like when and how to run ads, what

types of funnels, depending on where you're at, just for context in case you're like running

ads, you're you're not sure if you should, et cetera. So let's talk about competitor intelligence.

So a huge mistake that I see coaches make right now with ads and content is not necessarily, well, if we're talking about ads, it's not to targeting or budget or offer. I mean, offer is huge. But ultimately, it's just creating the content in a vacuum. What I mean is, you sit down and you think, okay, I'm going to put my ads hat on, what might work, or I'm writing content. You write something, you run it, you run it, and it's either expensive or it doesn't work. Meanwhile, ultimately, the people who

are succeeding the most right now are using AI tools to give them insights on what's already

working and then leveraging their own unique voice and perspective into that, not plagiarizing,

but understanding the formats and the frameworks that are working and then applying

their own uniqueness to it. So there are two ways to do this when it comes to ads. Let's talk about

ads first. There's a manual version, and I'll talk about you could do this with organic

in ads. Okay, there's a manual version to assess what your competitors are doing and what's working

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