is Andromeda is reading your organic post the same way it reads your ads. Same system, same

signals, which mean content that wins organically and content that wins and paid are no longer two separate things. They're the same thing. What up, guys? Welcome back to the FitBiz podcast. You've probably heard the same advice if you're a health or fitness coach a thousand times. You've got to post consistently show up every day, create value. You've got to be authentic. And if you're like most coaches, you know, you're probably feeling as though you're already doing that, right? But you're wondering why the algorithm isn't working in your favor. It's changed. All right. So fundamentally, a lot of coaches, us included until recently, we're still playing by the same rules in 2022, where things have really changed. Indromeda, first and foremost, has changed everything. And today I'm going to break down exactly what Instagram and Facebook actually want from you right now, both across organic and paid ads. And I'm going to show you how the coaches who are winning are winning right now. Okay. And before you do that, if you haven't listened to episode 706, maybe check that one out too. It breaks down the five specific types of content the algorithm is really pushing right now with real students examples. So it kind of builds on top of this episode. Okay, so by the end of this episode, I want you to understand Andromeda and why it's changed the game for both organic and ads. And I'm not going to lie. Well, and listen, too, this is a two-part episode. Okay, the next episode I'm going to show you basically how to steal your competitors, top-winning ads, top-winning content, and use AI to recreate them in minutes. It's a crazy tool that we've built. I'm going to give you a behind-the-scenes process on how you can do the same. But our ads have kind of struggled, too, since Endromeda, like a lot of people's have. Okay, I'm basically having to, like, relearn how to, how to film creatives and run ads. And when I say struggle, just for context, we've averaged an 8.7X lifetime RoAS on advertising. Okay. We've spent $4.2 million since 2018. We've generated around $36.5 million. In 2020, we did about three and a half cash row ass, nine and a half generated.

24 through 25, around 2x cash, 6x contracted. Then so far this

year, we're at like 1.2 cash, 3.5 contracted. And a lot of this, it's always the business

owner's fault. Okay, it's my phone. I fail to adapt to the changes in the platform. So this two-part episode is going to be very insightful because it's going to show you how we've turned shit around and you're going to understand like how to not make the same mistakes I made and why some of your top organic performers are going to make your best ad scripts and why most coaches are sitting on a goldmine by using some of these new AI systems to help you find

winning concepts that have already proven to work. All right. So you're also going to understand

why volume is no longer optional. Okay. It is the actual mechanism. So I want to talk for a few

minutes about why ads really matter. Okay, a lot of coaches listening to this, they believe that

they can get to 50, 75K, 100k a month,

all organic. And maybe you can if you do have a big growing audience. Organic feels safe. It's free.

It's in your control. And it does work. And it's a super important part of your business.

But what I see consistently with coaches who do get stuck at that 10K, 12, 15 is they're posting and their organic is maybe

working, maybe they have a decent following, but it's usually the same thing. It's 100% reliant on

organic and referrals, no paid engine running in the background, no system to generate leads

whether they post or not. As compared to the ones who do have paid systems, pay traffic

running in the background,

they do so much better. A good example is Alicia Israel, our client, who came to us,

her business was on, doing about 400K a year, purely on organic. No ads, no funnels, just really good

content, good referral system, and it worked for a while. When it stalled, we helped her start

running ads, and dude, like at just $15 a day. Okay, $15 a day. And we let the data lead. We really track data in her business. She scaled from $1,500 a month in spend to $3K, then $7K. Now she's averaging $90,000 a month in revenue. And this is her words, her exact quote. She's like, I was so stubborn. I wanted to be good enough

nuts and need paid ads, but the DM lead magnet had crushed for me and it's my bread and butter.

Everything else is accessory. Okay, so simple rule that you should always follow is we want to spend

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