EP | 729 - I Spent $55K to Learn This One Lesson About Asking for Help
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 26 March 2026
⏱️ 22 minutes
🧾️ Download transcript
Summary
A few weeks ago, I spent fifty-five thousand dollars trying to fix myself.
Not on a business problem. Not on a marketing campaign. On me. On my mental and physical state. And honestly? I'll get into the details of what that experience was like in a minute — but right now I want to tell you the most important thing I came home with.
And it wasn't anything the clinic gave me.
It was a reminder of something I already knew — the most important skill you can develop as a business owner isn't your work ethic. It isn't your offer. It isn't your content strategy. It's the ability to figure shit out.
And figuring shit out really just means one thing.
Knowing when to ask for help. And actually doing it.
Time Stamps:
(1:25) Figuring Shit Out
(1:30) Where I Came From
(5:15) South Korean Visitor
(6:30) One Step Away From The In-Patient Psych Ward
(11:53) Recent Burnout Episode
(14:55) The Compass Problem
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | The ego is so often the thing that's going to get in our way. Ty Lopez calls it being the bitch |
| 0:05.2 | of your own mind. Your brain wants to tell you that you should already know the answer. That asking |
| 0:09.8 | for help is a sign that you're not cut out for this. That real entrepreneurs, they figure things out |
| 0:15.6 | on their own. And that story is killing people. And I say that figuratively and literally, okay? I grew up in an entrepreneurial |
| 0:22.4 | household. I had access to business knowledge from an early age. And even with all of that, |
| 0:26.6 | even with every advantage I had going in, the moments that changed the trajectory most in my life |
| 0:31.9 | are the ones where I stopped pretending that I had it all figured out. And I started to lean on people |
| 0:36.7 | who could help. What up guys? |
| 0:39.5 | Welcome back to FitBiz podcast. You haven't heard for me for a while. I'm going to explain why. |
| 0:43.8 | A few weeks ago, I spent about $55,000 trying to fix myself. Not necessarily a business problem, |
| 0:51.7 | not a marketing campaign. It was me, my mental and physical state, |
| 0:55.4 | honestly, I'll get into the details of what this experience was like in a minute. But right now, |
| 1:00.3 | I want to tell you kind of an important lesson I came home with. And it wasn't anything that this |
| 1:04.7 | medical clinic in which I had to rely upon gave me. It was a reminder of something that |
| 1:09.8 | I already knew. And that is one of the |
| 1:12.2 | most important skills that you can develop as a business owner is not your work ethic. That's, |
| 1:17.2 | that's a non-negotiable. It's not your offer, your content strategy. It's ultimately the ability |
| 1:24.4 | to figure shit out. Okay. And figuring shit out means really just one thing. It's knowing |
| 1:29.1 | when to ask for help and actually doing it, asking for help, and then applying the help. And that's |
| 1:36.0 | what today's episode is all about. So I'm going to take you through three different stories for my |
| 1:39.8 | life. Some of them I've never fully shared publicly. By the end, you're going to understand |
| 1:43.7 | why resourcefulness is the real differentiator between business owners, coaches who break through and those who stay stuck. And this is coming from somebody who, I don't say this to brag, just for general credibility. We've done around $40 million in sales online in the fitness industry. We've built a $12 million net worth worth and i've hit rock bottom at least twice along the way on that journey and both of those times i got out |
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