One of the patterns that I see often in entrepreneurs, especially online fitness coaches,

is what I call emotional pivoting, right? Something doesn't work for a few weeks. They change it. They change their script. They change their offer. They change their messaging. They change the platform. They change their niche just because it wasn't working. They changed their whole strategy. And then they repeat the cycle over and over and over and over again. But the problem is,

businesses are built through compounding effort. And compounding effort just requires time.

What is up, you guys? Welcome back to the podcast. I'm excited to talk to you about this today.

I gave this talk at our legacy event. And it really landed. I kicked us off with this, and then basically every

other speaker validated me and so many of our students were like, oh my God, that's what I needed

to hear. That's the thing I have to go back and do and think about. So let me start it off like

this. Most entrepreneurs don't fail because of their lack of strategy. They fail because they

cannot regulate themselves

long enough for the strategy to work. So today I'm talking about regulating yourself and your business.

Resilience, patience, how do you create the nervous system of a CEO? How do you get to the point

where you're not like, sign up for this? This is too hard. This client wants their money back. I have to

spend more on ads now, you know, like freak out because that's the game. This is too hard. This client wants their money back. I have to spend more on ads now.

You know, like freak out because that's the game. So many people do and they pivot too fast.

They react too fast. They spiral too fast. And the truth is business doesn't reward intensity.

What it awards, awards, rewards, rewards is steadiness. Steadiness of a CEO. So a while back, I talked about the nervousiness of a CEO so while back I talked about the nervous

system of a CEO why regulation is the price for admission in leadership there was an episode around

December where I really talked about this but how this is hard and how you have to figure that part

out but today I want to go deeper I want to go deeper into what it actually looks like in practice.

So if you're enjoying this episode, go back to the one in the mindset talk in December that you, that you needed, that a state of the union that I gave for our students.

And today I'm elaborating on it. So resilience and patience, they're not personality traits that like you may think, they're just trained behaviors.

And if you can learn to build them, you will dramatically increase your odds of building a

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