My dad died of a heart attack when he was 59 because he had terrible lifestyle habits.

That happens to people every single day. And I think about what could have happened if me or

somebody else had the courage to lead him, right? If someone would have gotten on the phone

and done that and made him uncomfortable and held him in that and followed up ruthlessly like a

maniac, who knows, right? Hold that frame in your heart and tell yourself, and made him comfortable and held him in that and followed it up ruthlessly like a maniac.

Who knows, right?

Hold that frame in your heart and tell yourself on the call, I don't care.

I'm not here to be your friend.

I am here to give you an awakening.

Hey, what's up, guys?

So today I'm going to talk to you about sales.

I love talking about sales, but this one's going to be so much different. So not this isn't like a here's your script, here's how to do this, here's how to

fight the objection kind of kind of podcast. Because I really truly think sales is more than just a

business skill. Sales is the moment that a lot of times someone finally faces reality. It can be so

life-changing. And I'm going to say something that's a little bit intense, but I've been sharing it

with students recently, and it really has become my why over the last several years. So my dad

died of a heart attack when he was 59. He had terrible

lifestyle habits. If someone would have gotten on the phone with him and sold him and done the

duty of a health coach, a fitness coach have been like, no, you're not stopping a week from now.

You're not stopping a week from now. You're not changing this week from now. You're doing this

today. You're going to leave your from now. You're doing this today.

You're going to leave your family. Like if someone would have went in on him,

...