Hello and welcome to this episode of the ESG Fitness podcast. Now, I don't know about you,

but I feel like there is even more poor, un-evidence-based, confusing information on social media

about how to lose weight at the moment. And I'm getting so many questions

about should I get keto, should I cut carbs, should I do fasting, do I need to reverse diet? Am I actually

eating too few calories and my body's just magically storing these calories that I haven't

consumed? Have I ruined my metabolism? Are my hormones

to blame? Do I need a glucose monitor? Should I be tracking every single thing that I eat? And then there's like also a

ton of fearmongering around cortisol levels, glucose spikes. And generally this all is kind of leaving people

more confused and sort of paralysed and overwhelmed than what we actually want is people feeling

empowered and inspired to take action. Now the problem with social media is that it needs new

novel things that are able to be explained within 10 seconds to do well, right? And this pushes out

really poor information.

Like the basic stuff that actually works isn't particularly entertaining.

It's not exciting.

It's not shocking.

And thus, it's not going to turn up on your news feed, right?

On your social media feed.

It's not what does well on social media, right?

The stuff that actually works.

And that's why they call it like a news feed.

Because what makes the news?

New things, exciting things, dramatic things,

...