EP | 718 - The Exact Steps to Scale from 0–5K, 5–15K, and 15–100K+
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 16 February 2026
⏱️ 14 minutes
🧾️ Download transcript
Summary
If you're frustrated in your business right now…
It's probably not because you're lazy. It's probably not because you're bad at coaching. And it's probably not because the market is "saturated."
It's because you're solving the wrong problem for the phase you're in.
And today, I'm going to break down the three phases of business growth and exactly what you should be focusing on in each one. What gets you to 5K is not what gets you to 20K. What gets you to 20K will absolutely break your business at 100K.
Time Stamps:
(0:28) The Three Phases of Business
(2:11) The Starter Phase - (0-5k)
(5:12) The Growth Phase - (5-15k)
(8:20) The Scaling Phase - (15k - The Moon)
(12:59) Recapping
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | There are only three ways to grow a business. Sign more clients. You can make your clients worth more. |
| 0:05.2 | You can get your clients to buy more times. Most coaches are focused on number one, signing more |
| 0:08.7 | clients. But the real leverage, getting from 15K to 100K and beyond, are two and three. Make your |
| 0:14.8 | clients worth more and get them to buy more times. Hey, how's it going? Welcome back to the podcast. |
| 0:21.9 | Today, I want to talk to you about the three phases of business and how you get to one |
| 0:27.7 | places and how you always get to the other place. |
| 0:29.5 | So I'm really breaking down, like going from that zero to five K month. |
| 0:34.3 | And then how do you go to like five to 15 15K month and then how do you go from 15 |
| 0:39.5 | all the way up to 100k month like what are the strategies because if you're frustrated in |
| 0:45.1 | your business right now it's not usually like you're lazy you're bad at what you do the |
| 0:50.4 | market's too saturated it's usually because you're solving the wrong problem for the phase that you're in. And today, I'm going to break down all three of those and exactly what you should be focusing on for where you're at now. Because what gets you to 5K isn't what gets you to 20K, isn't what gets you to 100K, right? And I'm talking in terms of months. Sorry if that wasn't clear but 5k months 20k months |
| 1:11.2 | 100 k months um they'll require something a little bit different so by the end of this episode |
| 1:15.2 | you're going to identify which phase you're in hopefully that's kind of easy understand what |
| 1:20.5 | your real constraint is right now and then know exactly what to do to move forward so i just want |
| 1:25.0 | to give you extreme clarity on this episode and if this does hit hit, if it gives you clarity, please, as always, I'm asking, begging screenshot, tag me on |
| 1:32.9 | Instagram, tag the fitness podcast. Tell us what resonated. Recommend us to a friend. Podcasts, there's no |
| 1:39.8 | like algorithm that like gets more shares. And the only way that we can help more people is if you |
| 1:45.4 | help us help more people so I would really really appreciate it if you get value um just share |
| 1:50.2 | pass it along be abundant right don't have the mindset like oh but if I share another coach |
| 1:54.5 | is gonna my my mind get clients because yeah you you fear what you attract be abundant or you attract |
| 2:00.4 | what you fear so anyway all right let abundant or you attract what you fear. |
| 2:01.4 | So anyway, all right, let's dive in. |
... |
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