EP | 707 - The Entrepreneurial Mindset Talk That Will Change Everything
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 8 January 2026
⏱️ 44 minutes
🧾️ Download transcript
Summary
This is one of those talks you'll want to come back to again and again when things get hard and they will as a business owner. It's what you signed up for and everyday you head says to quit but your heart keeps you in the game, you demonstrate that necessary courage that entrepreneurship demands. This is a special episode where Erin shared her State of The Union to our IFCA students and we wanted to share it with our community here!
Time Stamps:
(2:00) No One Understands The Entrepreneur But Entrepreneurs
(3:20) Why Most Coaches Quit
(5:38) Your Stuck Because You Return To The Same Patterns
(11:24) Your Nervous System Doesn't Care About Your Goals
(16:38) Self-Awareness
(19:30) Results Take Longer Than Your Expect
(21:30) The Real Definition of Courage
(25:33) Borrowing Beliefs
(29:25) Stacking Evidence
(30:50) Full Identity Crisis
(32:42) Fear Means Lean In
(38:35) What Landed In This Talk?
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Transcript
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| 0:00.0 | Action forces you to confront who you believe you are, right? So the actions, they don't just test your |
| 0:06.0 | skills. Dude, they test your self-worth. When you take action, you are then at risk for rejection, |
| 0:13.8 | judgment, failure, so many scary things, but also you take a risk that you might find success. |
| 0:21.6 | So I want to start before I dive in, saying like this is going to be a lot different. |
| 0:28.6 | It's going to be a lot different than any, if you've been on the previous state of |
| 0:31.6 | the unions that Jordan's done. |
| 0:33.6 | This is not going to be a strategy call. |
| 0:35.6 | It's not going to be a tactics call. It's not going to be a tactics call. |
| 0:39.8 | It's not going to be a call about doing more. |
| 0:45.9 | I hope you leave this call feeling refreshed knowing, oh, man, everything Aaron just said is completely within my control. |
| 0:47.4 | Doesn't mean it's going to be easy. |
| 0:48.6 | But I do hope you leave this call going, okay, not like, you know, one more thing I have |
| 0:53.9 | to do. Today is a lot about who |
| 0:57.2 | you are being while you were trying to build the business and ultimately life that you really want |
| 1:03.5 | because so many people, they fail in business and it's never due to lack of knowledge. They |
| 1:08.8 | fail because their identity collapses under pressure. |
| 1:13.5 | If you ever felt like, dude, the pressure of this business, the pressure of being solely responsible |
| 1:19.5 | for, you know, the leads, for the maybe the people in my team, I have to feed their families, |
| 1:25.9 | like this pressure, how do I handle this pressure? |
| 1:27.9 | If you've ever felt like that, you are in the right conversation. That's what we're talking about |
| 1:32.0 | today. So I want to start here by saying, this is hard. This is really fucking hard. I don't want to |
| 1:40.9 | sugarcoat it for you. Entrepreneurship is going to test you in ways that nothing else in your life ever will. |
... |
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