EP | 708 - This Is Hard: The CEO Mindset for Slow Months and Heavy Responsibility
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 12 January 2026
⏱️ 24 minutes
🧾️ Download transcript
Summary
If your show rate drops, your close rate dips, and your calendar starts looking like a ghost town, I need you to hear me.
That does not automatically mean your business is broken.
Sometimes your business is fine.
Your nervous system is just screaming that it is not.
And if you are a business owner responsible for other people's livelihoods, that pressure hits different. It is heavy. It can feel personal. It can feel like you are failing, even when you are not.
So today, I want to talk about the CEO mindset for slow months, weird months, December months, and any season where you are doing all the right things and results still feel… off.
Because this is hard. And hard does not mean wrong.
Time Stamps:
(0:42) When You Experience A Dip In Business
(3:12) DM Me If You Resonate With This
(6:45) Your Nervous System and The Data
(8:48) Choosing Your Hard*
(11:05) Working In The Business vs On The Business
(13:00) December Is Notorious Weird
(15:13) The Scrappy List You Need To Steal
(17:30) Team Pressure
(19:48) Pregnancy Brain and Leadership
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Transcript
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| 0:00.0 | Something I want you to tattoo on your forehead as a business owner. You have to choose your hard |
| 0:05.5 | because there is no version of entrepreneurship that's easy. I wish. I wish I could hand that to you. |
| 0:10.8 | There's only a version of entrepreneurship where you pick the type of hard that you're willing to carry. |
| 0:17.2 | Hello, hello. Welcome back to the podcast. Today I have another little mindset thing for you. This is |
| 0:23.5 | directly from an open office hour. We've loved talking about this recently, obviously, because I've been |
| 0:30.3 | putting out a lot of content around it because I truly think this is the key. This is the cornerstone. |
| 0:36.2 | Like if you cannot get this, if you can't settle your nervous |
| 0:40.7 | system down, if you as a human cannot figure this out, right? It's not going to work. There's no |
| 0:48.1 | tactic. There's no strategy. So I want to help you with this part as much as possible because I |
| 0:52.4 | truly think it's the hardest. So let me |
| 0:54.9 | dive in here. Think about it like this, I guess. If your show rate on your calls drop, people |
| 1:01.6 | stop showing up. If your close rate drops, if your calendar starts not filling up with sales calls, |
| 1:07.9 | I need you to hear me. It does not mean your business is broken. Sometimes your |
| 1:13.0 | business is fine. Sometimes your nervous system is just lying to you, right? Sometimes it's you. |
| 1:19.1 | Sometimes it's what's going on between your ears. A lot of things in business are dichotomies to be |
| 1:24.2 | managed. The literal definition of business is a series of problems to solve. |
| 1:30.2 | Sometimes the problems just feel a lot louder than others, and sometimes you feel like you just can't |
| 1:35.6 | handle them, right? So if you're a business owner responsible for other people's livelihood, |
| 1:42.9 | dude, that pressure hits differently. It's heavy. It can feel |
| 1:46.7 | personal. It can feel like you're failing, even when you're not failing. So today I want to talk to you |
| 1:52.9 | about the CEO mindset for slow months, for weird months. We just came off of December. It was a |
| 1:59.8 | weird month for a lot of people. We just came off of December. It was a weird month for a lot of people. We just came |
... |
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