EP | 683 - Why Ad Performance Feels Weird Right Now — and How Seven-Figure Coaches Are Adapting
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 16 October 2025
⏱️ 17 minutes
🧾️ Download transcript
Summary
If your ads aren't performing like they used to, it's not you. Things are feeling weird right now and this episode will hopefully turn the tide for you in both strategy and mindset. We'll cover some quick checklist items for your ads, why client testimonial ads crush and what to ask, why you should go after better prospects, and more.
Time Stamps:
(0:50) Ad Performance Stalling?
(3:26) Quick Checklist
(5:00) Client Testimonial Ads
(6:25) Hiring A Closer Question
(7:50) Closing % Down and DM Conversation Friction
(8:45) Better Prospects, Not More
(12:15) Scholarship Referral Question
(15:20) What We Do Inside of IFCA
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Transcript
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| 0:00.0 | I know you don't want to film again. |
| 0:00.9 | You might have to. |
| 0:01.7 | You can control your leadership. |
| 0:03.8 | You can control your ability to stay logical when everyone else is being reactive. |
| 0:07.9 | And that is what separates seven-figure businesses from six-figure businesses, |
| 0:14.0 | from people who never make it off the ground. |
| 0:15.7 | Like this is what you got to do. |
| 0:18.6 | What is up? |
| 0:19.6 | Welcome back to the podcast. So this episode, I'm sure you've seen as titled, why ad performance can feel weird right now or why it does feel weird right now. And I'm talking about September of 2025 and what seven-figure coaches are doing and adapting to it. So if your ads were killing it a month ago, two months ago, you feel like they've kind of fallen off a cliff. You're not crazy. And if they haven't, great, good for you. But what I'm going to talk about today is how to just make everything better. So keep listening because you don't want to wait until that happens. But every single high level coach that I talk to, I feel like in the month of September, has said really similar things. Lead quality |
| 0:55.9 | feels off, things that really used to work for me, like scholarships or conversion campaigns |
| 1:00.3 | are not hitting like they used to. My calls are a little bit slower to book in the DGEMs. |
| 1:04.2 | If that's happening to you, it doesn't mean your business is broken. It just means you need to |
| 1:07.5 | operate a little bit differently. So in today's episode, I'm going to share with you basically just some segments and clips from a recent seven-figure open office hour with our students because honestly, it was really, really good. |
| 1:19.3 | And so if you're unaware, we have a container called the seven-figure mastermind. |
| 1:24.0 | And the students that are in that are doing seven figures in their business go figure |
| 1:27.5 | um so if you ever if you've ever been to mentorship and you feel like man i am i feel like way too |
| 1:32.3 | advanced for this or if you see marketing and different mentorships this might be for you um you be |
| 1:37.0 | the judge listen to the the call the contents of this call the type of you know questions being asked |
| 1:43.6 | things that they're working on. |
| 1:44.5 | And if you're like, oh, yeah, I'm not having those conversations at the table that I'm at, or I didn't even know, there was a table like that. And you would like to chat about being in our seven-figure mastermind. You can always shoot me a DM, Aaron Diamond Fitness. You can also apply the link in the show notes or a regular process regular process. We can have a conversation about you. But just so you know, we do support a lot of bigger businesses like that. Not a lot. I shouldn't say a lot because there's not a lot of them out there. But we have about 20 people inside of seven figure mastermind who are doing seven figures in their business. But anyway, my promise to you by the end of this episode, you will know how to tell |
| 2:18.7 | if what's broken. Is it your ads? Is it your lead? Is it your sales process? You will know what to |
| 2:23.4 | fix first so you can stabilize cash in your business when things feel like they're all going to |
... |
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