EP | 682 - If Your Leads "Can't Afford It"… Try This For Better Leads
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 13 October 2025
⏱️ 20 minutes
🧾️ Download transcript
Summary
Nothing kills a coach's confidence and spirit more than getting on calls with a bunch of broke ass bitches am I right? Somewhat joking aside, if this is you, there is a way out and this episode is the exact blueprint to do that. We'll talk about why you have broke, weak, or no show leads filling up your calendar, how to qualify them earlier and better, how to re-offer the right way, how ads play into all of this, and more!
Time Stamps:
(0:45) Reality Check On Your Systems
(2:35) Broke, No Shows, and Weak Ass Leads
(5:30) Finding A Clear Pain Point Or Move On
(6:02) Qualify Earlier
(8:50) The Coaching Hat Frame
(11:00) Re-Offer The Right Way
(13:10) Running Ads
(14:30) Your DM's As An Assembly Line
(18:20) Quick Recap
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Transcript
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| 0:00.0 | what do I do next now to grow? It's math. And for the longest time, I was stuck and just like, |
| 0:06.5 | all right, host and pray, hope this works. And I just felt so fortunate because I was like, |
| 0:10.8 | for the most part, it was working, but I had no idea why. Once I realized business is just math, |
| 0:16.0 | I started getting sleeping in at night. What's up, guys? Welcome back to the FitBiz podcast. I've had a lot of fun |
| 0:22.4 | recently doing just these short, tactical. Here's exactly the problems our students are dealing |
| 0:28.3 | with type episodes. And if you haven't listened to other ones, basically what I've been doing |
| 0:33.3 | is just watching a recent open office hour call, putting it through AI and saying, you know, |
| 0:38.9 | what are the most tactical things that our students are dealing with and that we can help |
| 0:44.2 | prospects on the podcast. |
| 0:45.3 | So this comes straight from what our coaches are dealing with. |
| 0:49.6 | This was on a recent IFCA call where I'm pulling this content from. |
| 0:53.5 | And so hopefully I can help you with |
| 0:56.2 | some of these same issues, very common problems when it comes to leads. So I'm going to start here |
| 1:01.7 | with a little reality check. If you are saying things like my leads are terrible, nobody's booking |
| 1:08.3 | calls, no one's buying, I'm going to give you a little pushback and I'm going to say it's probably not your leads. It's likely your system in the way you're thinking about things. So if you're using polls for volume on your stories, like running an Instagram poll, which used to work great. If you're using those instead of things like DMing keyword and getting intent based leads. If you are sending long text that people |
| 1:28.9 | ghost you on instead of sending a 10-second voice note, if you are surprised when people don't |
| 1:33.1 | respond, these are probably the reasons. So today I'm going to show you how we help coaches |
| 1:39.6 | fix these things inside of IFCA so you can stop burning through time, start filling your calendar |
| 1:44.3 | with potential prospects and people actually want to sign up for coaching. So my goal for you by the |
| 1:49.0 | end of the episode is you will know how to get more replies in your DMs. You'll know how to |
| 1:53.8 | qualify and who was a quality lead without killing volume. So many people are like, oh, tons of people |
| 1:59.6 | are replying. No one's booking calls. |
... |
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