Yo, what's up guys? Welcome back to the fitness podcast.

Today I'm going to share with you what I like to call the three phases of business growth that really every health and fitness coach must go through.

Okay, I'm going to just break it all down and just understanding too that I'm going to explain not only the phases to help you realize like what phase are you in currently, but what is the main constraint bottleneck and what is it that you need to do to ascend to the next phase? All right. So for context, guys, before we get in here, let me just explain. If you're new here, if you're watching this on YouTube or maybe new to the podcast, my wife and I, Aaron, we've helped over 4,000 coaches build health and fitness businesses. We build our own business, T4E systems to over 5 million in total revenue before actually selling that business to seven figures or four seven plus figures. And now we run Impact Fitness Coaching Academy. So we know what we're doing. We've done this ourselves. These are the three phases that we took our business through and that we've helped over 4,000 coaches as well. So let's get right into it. So the three phases are number one, you have the

starter phase. This is where you're trying to get to your first 5K month. Okay, phase two is what I like to call the growth phase. So this is where we're trying to get to your first, you know, from 5K to like 5K to like 5 to 15K. Okay. So this is where you're trying to hit your first 15K month. And then finally, we have the scale phase.

So this is where you're, you're at 15K a month and maybe you're trying to get to 20, 30, all the way up to 100K plus per month. Okay, so let's get into it. So at the starter phase, the goal here is to get to maybe 10 to 13 active clients. and really you only need like two to three paid in fools to hit your first 5K month, but we don't want to do that.

We want to have stable 5K a month income, not just have like a big month where we get some paid in fools. And so the very first thing that you have to do and that you have to focus on is your offer. So often I see coaches in this phase have confusing offers or they're trying to help too many people. They're not niche down and

clear enough, mainly on the problem that they're solving for a specific kind of person. Remember,

businesses are built by solving problems, okay, but great businesses are built by solving one

person's problem. So this is where we need to get real clear on that offer to therefore

also allow us to price it effectively. Okay, once we have a good offer, we can price this anywhere at $2,400 to $3,000 for six months.

That's where I like to be in this phase.

And then we need to have simple systems.

So simple systems to deliver your program.

I like using like train arise mixed with, we use our own software for like onboarding emails,

engagement templates to keep them bought in, you know, value, value trainings and quick resources

and cheat sheets, things to just add additional value through their journey.

And then we also need a simple lead management system.

We don't need to overcomplicate it, just a simple pipeline tracker to where we can manage leads in our DMs and have effective follow-up, schedule calls, and ultimately close deals and follow-up with calls that do not close.

Then finally, after that, in this phase, we need to have a simple way to generate leads.

This is where I like to have a clear content strategy, but your content strategy is less about

lead generation, as much as it is about building trust and nurturing the leads that you are

generating. And then I love simple Instagram ads to generate leads, starting with just a

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