EP | 668 - What Type of Ads You Should Be Running and Exactly How To Set It Up
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 25 August 2025
⏱️ 19 minutes
🧾️ Download transcript
Summary
Advertising has changed so much over the years and being in this industry since 2016, I've seen something absolutely crush only to fizzle out months later. What has been working recently for many of our clients is what I'm going to teach you today: the DM funnel. This builds trust and provides value first to those interested and lays the foundation for a great relationship. I'll breakdown the entire process, why it works, explain a big warning about compliance using Meta ads, and more!
Time Stamps:
(0:08) DM Funnel
(2:51) Skepticism Is Rising
(4:00) What We Teach Inside of IFCA
(4:40) Why This Funnel Works
(5:20) Remember The Shake Weight?
(8:00) The 6 Step Process
(14:00) Warning About Compliance
(18:15) Recap
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Transcript
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| 0:00.0 | skepticism not only in our industry, but in general is so high. |
| 0:05.0 | We are in a trust recession where people, they want you to prove it. |
| 0:09.0 | So you cannot make an ad that says, |
| 0:12.0 | I'm looking for 5 women to lose 20 pounds without something to back it up. |
| 0:15.0 | People are not going to bite on that anymore. |
| 0:17.0 | The DM funnel, though, helps. |
| 0:19.0 | It flips the script. It does exactly what I'm talking about |
| 0:22.4 | to help you build trust. What is up, guys? Welcome back to the FitBiz podcast, pumped to chat with you |
| 0:28.8 | today about using something that we call a DM funnel inside of IFCA to book more calls |
| 0:35.1 | and close more clients. And so we talk a lot about paid advertising. |
| 0:40.7 | I talk specifically a lot about paid advertising because it changed my freaking life, like |
| 0:46.3 | literally my whole existence. |
| 0:47.7 | I built my first business 100% organically, which just means not paying for ads, but |
| 0:53.8 | working to make the ads every single day on socialically, which just means not paying for ads, but working to make the ads every single |
| 0:57.1 | day on social media, which isn't a bad thing, if that's your thing. That was totally my thing. |
| 1:00.8 | When I was like 25, 26, 27 years old, didn't have kids, had a lot more free time. I just like |
| 1:06.8 | lived more in social media world. And now that I have two small kids I live more in the real |
| 1:11.8 | world you know and I still love social media I'm still on the app but I just don't have a lot of |
| 1:16.3 | freedom of space to be like what do I want to talk about and when I'm with my kids I don't want |
| 1:20.6 | to be on my phone so paid advertising has absolutely changed my life and it's what we teach our |
| 1:25.6 | students we teach a blend right we're not the business coaches that are like, organic's dead. Or, um, you know, I did all this without ads. Like, why not do both? But you also can choose, right? So if you're like a busy parent, you don't want to be on the app all the time, great. There's this really awesome thing called paying for advertising where you can make an ad creative and if it |
| 1:44.6 | does well you can run it for years Jordan and I have an ad that from I think 2019 2019 or 2020 |
... |
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